Programmatic Manager (m/w/d)

About the Position

Programmatic Manager (m/w/d)

Vienna, Austria

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

What We Offer

• Work-life-balance: Team collaboration and personal interaction in the office are our priorities. We also provide a regular home office day for more flexibility.
• We care for you: We cover your public transportation costs and provide an 8€ food voucher for each workday.
• Wellbeing first: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse training programs and use our internal career programs for your growth within the WPP network.
• More than just a job: Expect unforgettable events, employee discounts, and other highlights.
• Be yourself: Everyone is welcome here - diversity and equal opportunities are close to our hearts.

Responsibilities

As a Programmatic Manager (m/w/d), you will support our programmatic campaigns from start to finish. You will implement data-driven strategies, learn to use innovative AdTech tools (such as DCO and Feeds), manage your clients on a daily basis, and continuously develop your expertise together with the team.

• Campaign Management & Setup: Independent setup, ongoing optimization, and quality control of programmatic campaigns (Display, Video/CTV, Mobile, Native, Audio, DOOH) in common DSPs such as DV360, Amazon, or Adform.
• Insights into DCO & Feeds: Implementation of dynamic, data-driven campaigns (Dynamic Creative Optimization) involving product feeds (XML, CSV, Google Merchant Center) and customer-specific logic.
• Customer Support & Consulting: Tactical advice to your clients on a daily basis regarding target group targeting, channel selection, and budget usage, as well as support in the further development of client budgets.
• Reporting & Troubleshooting: Creation of understandable analyses and dashboards, as well as support for the AdOps team with tracking questions and technical troubleshooting in the ad server area.
• PMP Deals & Partner Exchange: Participation in the setup of Private Marketplaces (PMP) and Programmatic Guaranteed (PG) Deals, as well as friendly exchange with publishers, SSPs, and data providers.
• Team Spirit & Co-Creation: Close knowledge exchange in the team, mutual support in daily agency life, and assistance in the preparation of customer workshops and presentations.

Requirements

• DSP & AdTech Experience: Solid hands-on experience in the use of at least one leading Enterprise-DSP (ideally DV360, preferably Adform, Amazon, or TTD) and a good basic understanding of the AdTech landscape.
• Feed & DCO Know-how: Initial practical experience in handling product feeds and interest in dynamic advertising media (DCO) as well as common feed or dynamic creative tools.
• Team Spirit & Personality: An approachable, sympathetic personality with a genuine enjoyment of strong teamwork, an open error culture, and a respectful mutual interaction in daily agency life.
• Analytics & AI Affinity: Good MS Office skills (especially Excel), initial understanding of web analytics (GA4) or tag management (GTM), and curiosity about new AI tools in marketing.
• Problem Solving & Reliability: A structured, meticulous approach to campaign setups, high accuracy with numbers and budgets, and a desire to continuously develop professionally.
• Communication & Languages: The ability to prepare programmatic topics understandably for customers, paired with fluent German and good English skills.

Additionally, you are: #programmatic-talent #team-player #adtech-curious

If you find this job exciting, we encourage you to apply, even if you do not meet every listed qualification.

We offer a gross annual salary starting from 40,000 € (based on 38.5 hours) with the willingness to pay more.

Working at WPP Media

At WPP Media, we are shaping the future of media and consistently investing in our employees. Each colleague enjoys the benefits of the global network of WPP Media and WPP to further develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events - for exchange, inspiration, and to celebrate our successes together.

WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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