About the Position

Publishing Manager

Location: Mexico City, Mexico

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Your Main Mission

Guardian of the brand's presence in the digital ecosystem, ensuring the accurate and timely distribution of all content. You will be responsible for the planning, scheduling, and publication of digital assets on various platforms (social media, websites, blogs, newsletters, etc.), ensuring that each piece meets VML's quality standards and brand guidelines. Your role is crucial for the brand's content to not only be seen but to impact and resonate with its audience.

Responsibilities

Publication Management and Planning: Manage the editorial and publication calendar for all digital platforms, ensuring content is scheduled and published as planned. Coordinate with content teams (creatives, copywriters) and strategy to ensure assets are ready on time. Use social media management and CMS tools to schedule and launch content efficiently.
Quality Control and Brand Adherence: Perform rigorous quality assurance (QA) of all digital assets (texts, images, videos, links) before publication, verifying accuracy, spelling, grammar, and alignment with brand guidelines and specifications for each platform. Ensure consistency in brand voice, visual style, and messages across all digital communications. Verify that all content complies with legal regulations, privacy policies, and platform policies.
Content Optimization and Adaptation: Adapt and optimize content (e.g., cropping images, adjusting copy, adding hashtags and calls to action) to ensure maximum performance on each specific platform. Apply SEO best practices in titles, descriptions, and metadata when necessary. Stay updated on changes in algorithms and functionalities of digital platforms to optimize content visibility.
Digital Platform Management: Master the use of publishing platforms (e.g., Meta Business Suite, X Ads, TikTok Creator Center, LinkedIn Campaign Manager) and relevant content management systems (CMS) for the brand. Manage and organize libraries of digital assets, ensuring easy access and proper use by the team.
Basic Monitoring and Reporting: Monitor posts once launched to detect possible errors or incidents and report/escalate them to the corresponding team. Collaborate with the analytics team to facilitate the collection of post-publication performance data.

Requirements

Experience: Minimum of 3 to 5 years of proven experience in digital publication management, social media management, or similar roles in advertising agencies, digital marketing, or companies with a strong digital presence.
Technical Skills:
- Advanced proficiency in social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Sprinklr).
- Experience using content management systems (CMS).
- Basic knowledge of graphic design tools (Canva, basic Photoshop) for minor image/video adjustments.
- Advanced proficiency in Microsoft Office (Excel, PowerPoint) and Google Workspace.
Attention to Detail: Exceptional level of attention to detail, accuracy, and a critical eye for quality control.
Organization and Proactivity: Outstanding ability to organize tasks, manage multiple projects simultaneously under tight deadlines, and solve problems proactively.
Communication: Excellent oral and written communication skills. Fluency in English (advanced, indispensable).
Digital Knowledge: Solid understanding of the digital ecosystem, social media platforms, their audiences, and content best practices.
Automotive Sector: Previous experience working with automotive clients or global consumer brands is highly valued.
Education: Bachelor’s degree in Marketing Digital, Communication, Journalism, Advertising, or related field.

Nice to Have

Digital Marketing
Graphic Design
Automotive Sector Experience
Hybrid Work

We Offer

Opportunity to learn and grow in a dynamic environment. 🎖️
Work on challenging and high-impact projects. 💪🏻
Collaborate with a talented and passionate team. ✨
Competitive salary and benefits package. 💵💸

At VML, our recruitment process is conducted with equality and free from any act of discrimination, in accordance with the provisions of Article 1 of the LFPED, for example: due to sexual identity, gender identity, sexual preference and orientation, disability, religion, marital status, ethnic origin, social condition, or health conditions, prohibiting the request for a certificate of non-pregnancy, medical examinations; of pregnancy and HIV AIDS or for any other reason.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it.

Publishing Manager

Job description