Quantitative Research Manager, Tech & Durable Industry

About the Position

Quantitative Research Manager, Tech & Durable Industry

At NielsenIQ, we help the world’s leading brands make smarter business decisions through a deep understanding of consumers, markets, and innovation opportunities.

As part of our Tech & Durable Insights team, you will work with clients across industries such as consumer electronics, smartphones, PCs, smart devices, home appliances, wearables, and other technology-driven categories. You will be responsible for leading quantitative research projects, generating actionable consumer insights, and helping clients solve business challenges related to innovation, brand growth, customer experience, and market strategy.

This role is ideal for a research professional who combines strong quantitative research expertise with a genuine curiosity about technology, consumer behavior, and emerging market trends.

Responsibilities

Client Management & Consulting

• Build strong relationships with clients and become a trusted partner for consumer insights and business recommendations.
• Understand clients’ business objectives, strategic priorities, and key challenges.
• Support senior stakeholders in identifying research needs and translating business questions into effective research solutions.
• Present findings and recommendations to client teams, including marketing, innovation, product, and strategy stakeholders.
• Ensure a high level of client satisfaction through quality delivery and proactive communication.

Quantitative Research Leadership

• Manage end-to-end quantitative research projects from proposal development through final reporting.
• Design and execute a variety of research methodologies, including:
  • Brand Health Tracking
  • Usage & Attitude (U&A) Studies
  • Customer Experience (CX) Research
  • Concept & Product Testing
  • Innovation Research
  • Customer Segmentation
  • Advertising & Communication Evaluation
  • Customer Journey Research
  • Market Opportunity Assessment
• Develop questionnaires and research frameworks aligned with client objectives.
• Oversee project execution to ensure quality, timeline, and budget requirements are met.
• Collaborate with operations and analytical teams to ensure smooth project delivery.

Data Analysis & Insight Generation

• Analyze consumer research data and transform findings into meaningful business insights.
• Identify consumer trends, unmet needs, purchase drivers, and innovation opportunities.
• Integrate multiple data sources to provide a holistic understanding of consumer behavior.
• Develop compelling insight narratives and strategic recommendations.
• Create impactful reports and client presentations that support decision-making.

Technology & Durable Industry Expertise

• Develop a strong understanding of the Technology and Durable Goods industries, including:
  • Consumer Electronics
  • Smartphones & Mobile Devices
  • PCs & Computing
  • Smart Home Products
  • Home Appliances
  • Wearable Technology
  • Consumer Technology Services
• Stay informed about market developments, emerging technologies, and evolving consumer behaviors.
• Apply industry knowledge to help clients identify growth opportunities and competitive advantages.

Team Collaboration

• Work closely with qualitative researchers, analytics teams, customer success teams, and commercial colleagues.
• Support junior team members through coaching and project guidance.
• Share best practices and contribute to continuous improvement initiatives.
• Collaborate across local and regional teams to deliver integrated consumer insights solutions.

Requirements

• 3-6 years of experience in market research, consumer insights, customer insights, or related consulting roles.
• Strong experience in quantitative research methodologies and data interpretation.
• Experience independently managing research projects and client interactions.
• Exposure to Technology, Consumer Electronics, Durable Goods, Telecommunications, Digital Services, or related industries is preferred.
• Strong analytical and problem-solving skills.
• Ability to translate research findings into actionable business recommendations.
• Strong presentation and storytelling capabilities.
• Proficiency in Excel and PowerPoint.
• Experience with SPSS, Q, Tableau, Power BI, or other analytics tools is a plus.
• Excellent verbal and written communication skills in both English and Chinese.

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.