Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager

About the Position

Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager

Location: Bengaluru, KA, India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch has the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies and employs over 30,500 associates. Bosch Limited, the flagship company, earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.

Additional information can be accessed at www.bosch.in.

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Responsibilities

• Leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth.
• Collaborating with countries and global teams to optimize campaigns, leveraging data, and continuously improving marketing effectiveness.
• Managing campaign media buy, SEA, CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
• Ensuring adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
• Collaborating with countries and partners to deliver integrated and data-driven marketing activities.
• Analyzing performance, identifying optimization opportunities, and sharing insights across the region and with the global team.
• Supporting marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
• Driving continuous improvement through testing and innovation, specializing in influencer marketing and staying ahead of the curve.
• Ensuring high-quality reporting.

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Requirements

• Education: Graduate with MBA is preferred.
• Experience: 5 - 8 years experience in the given domain.
• Operational Expertise:
  • C-Budget Process
  • Marketing Activity Planning/ Editorial Planning
  • Performance Tracking and Analytics
  • Customer Data Platform

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Skills

• Core Skills:

  • CRM
  • Paid Media
  • SEA
  • Marketing

• Secondary Skills:

  • Strategic & conceptual skills
  • Analytical and creative skills
  • Stakeholder management and agility

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We Offer

• Competitive compensation package.
• Opportunity to work in a leading global technology company.
• Professional growth and development opportunities.

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About the Company

Bosch is a global leader in technology and services, with a strong presence in India. The company is committed to innovation and excellence, providing cutting-edge solutions across various sectors.