Regional Director, Digital
Primary stack
Nice to have's
Job description
About the Position
Regional Director, Digital
London, United Kingdom
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness, and drive incremental order growth for its four divisions – Automobiles, Motorcycles, Marine, and Power Products.
To bring this vision to life, Honda has embarked on a deep strategic partnership with WPP. We are building a bespoke, integrated agency model focused on one clear ambition: to drive desire for Honda products, grow consideration, and increase order intake.
At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends WPP's world-class creative and media talent with cutting-edge AI and technology to create hyper-personalized, immersive brand experiences. Our role is to connect with customers at every touchpoint, from global brand campaigns to individual customer journeys. By integrating media, strategy, data, and technology, we will maximize efficiency and effectiveness, accelerating growth for the entire Honda portfolio.
Team Honda is seeking a Regional Digital Director to lead the digital and in-platform advancement of our global digital activity. The role is responsible for ensuring that our activation operations map to the strategic directions of Honda Motor Europe (HME) and support the ambitions of transparent, sustainable, data-driven decisioning.
Responsibilities
- Lead the digital and in-platform advancement of global digital activity for Honda Motor Europe.
- Ensure activation operations align with the strategic directions of Honda Motor Europe.
- Support HME operational frameworks including digital brand safety, audience targeting frameworks, and digital data collection.
- Focus on data-driven programs, deploying and updating data solutions for in-platform execution.
- Collaborate with WPP Media specialist teams across strategic programs to ensure performance excellence in the markets of Automobiles, Motorbikes, Marine, and Power Products.
Requirements
- Strong background in digital media operations for planning and execution.
- Proven leadership experience and ability to collaborate across markets, platforms, internal and external stakeholders.
- Extensive experience in biddable media operations and execution within a large-scale organization or agency environment.
- Strong expertise in data-driven marketing and the integration of 1PD data sets into digital platforms and digital audience targeting technology.
- Experience working with brand safety and verification platform partners.
- Deep understanding of channel maturity models, test-and-learn, and incrementality frameworks and digital media best practices.
- Strong analytical and problem-solving skills with the ability to translate insights into strategic action.
- Extensive experience working with biddable platforms to gain a competitive advantage.
- Experience and familiarity with Ad Operations processes to ensure best practice processes are in place for digital media execution.
Nice to Have
- Leadership experience in managing teams and driving digital transformation.
- Familiarity with channel maturity models, test-and-learn frameworks, and digital media best practices.
We Offer
- Opportunity to work in a pioneering agentic marketing platform, WPP Open.
- Be part of a transformative journey with Honda Motor Europe.
- Competitive salary and comprehensive benefits package.
- Professional development opportunities and a commitment to growth and learning.
- Inclusive and open environment built on trust and respect.
- Hybrid work approach with teams in the office around four days a week.
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Please note this is a UK-based role and requires individuals to have the right to work in this location.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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