Regional Franchise Head (Primary Care), META

About the Position

Acino, part of Arcera, is a pharmaceutical company with a focus on selected markets in the Middle East, Africa, and Latin America. We are seeking a Regional Franchise Head (Primary Care), META to lead strategic direction and market expansion in the region.

Responsibilities

• Develop and implement regional strategies for the primary care portfolio.
• Lead the execution of regional marketing plans.
• Provide strategic input into business development projects.
• Oversee successful product launches and life-cycle management.
• Drive the development and execution of brand strategies.
• Ensure the brand’s value proposition is clearly communicated.
• Collaborate with marketing teams to enhance brand differentiation.
• Monitor brand performance across the region.
• Empower teams with the strategies and resources needed to drive regional success.
• Lead cross-functional collaboration between marketing, sales, medical, and market access teams.
• Lead product commercialization and life-cycle management.
• Champion innovative approaches and digital transformation.
• Advocate for continuous improvement and the adoption of new initiatives.
• Support local teams in executing customer-centric marketing strategies.
• Ensure the portfolio’s value proposition resonates with external stakeholders.
• Serve as a key liaison between country teams and regional/global leadership.
• Provide actionable feedback to guide local teams in meeting regional goals.
• Present portfolio performance and strategic direction to senior leadership.
• Promote the integration of digital tools and analytics.
• Support the implementation of omnichannel marketing strategies.
• Monitor and analyze franchise performance across the region.
• Ensure resources are efficiently allocated.
• Leverage data-driven decision-making.
• Foster a culture of continuous learning and development.
• Lead the development of country teams through regular coaching.
• Mentor and coach country teams.
• Build and maintain strong relationships with healthcare professionals, KOLs, and regulatory bodies.

Requirements

• Bachelor’s degree in Business, Economics, Pharmacy, or related fields; an advanced degree (e.g., MBA) is preferred.
• 12+ years of experience in primary care, commercial, sales and marketing management, or related fields within the pharmaceutical industry.
• Proven track record in driving commercial growth and managing cross-functional teams in complex environments.
• Core Skills:
  • Brand Management & Equity Building
  • Strategic Thinking
  • Cross-Functional Collaboration
  • Business Development
  • Analytical Skills
  • Digital Empowerment
  • Communication
  • Stakeholder Management

We Offer

• Opportunity to work in a dynamic and rapidly growing environment.
• Be part of a company that challenges the status quo in the pharmaceutical industry.
• Contribute to providing access to medicines to those in need.

About the Company

At Acino, we push the boundaries to deliver high-quality pharmaceutical products that improve patients’ lives. Driven by our collective purpose to provide access to medicines to those in need, our strength lies in our unique expertise and presence in emerging and high-growth markets. We are proud to be challenging the status quo in the pharmaceutical industry, always looking ahead to the future with an open mind.

Acino is an Equal Opportunity Employer.

How To Apply

Note that only direct applications via our HR system will be considered.

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