Regional Marketing Director - LatAm & MEA

About the Position

Regional Marketing Director - LatAm & MEA

• Location: London, United Kingdom
• Type: Full-time
• Compensation: GBP 145,000 - GBP 200,000 yearly

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Responsibilities

As the Director of Regional Marketing for LatAm & MEA, you will:

• Define and oversee Wise’s regional marketing strategy, ensuring local relevance and alignment with global goals.
• Hire, manage, and support a team of Regional Marketing Leads in executing local plans, delivering impactful campaigns, and driving regional growth.
• Build a team who can activate new channels, tests, or activations in the market with a strong learning agenda and measurement frameworks.
• Provide functional leadership and matrix oversight to the wider marketing team in these markets, acting as the senior point of guidance and mentorship.
• Create a culture of ‘a bias to action’ to test new initiatives and activities on the ground with high speed and iteration.
• Develop a playbook for regional market growth based on insights, best practices, and experiments, in line with local compliance and regulations.
• Own and optimize regional marketing budgets, ensuring efficient allocation of resources across existing activities and new initiatives.
• Act as the key bridge between central teams (media, creative, PR, growth) and regional needs, prioritizing resources and streamlining communication and decision-making.
• Collaborate with Product teams to ensure marketing strategies align with product roadmaps and customer insights.
• Advocate for regional needs within the broader marketing organization and report on performance to senior leadership.
• Cultivate strong relationships with local agencies and partners.
• Develop strong customer insight and understanding through direct customer feedback and partnership with our Insights and Research teams.

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Requirements

• Proven Experience: Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions.
• Regional Strategy Expertise: Strong experience in setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries.
• Complex Product Understanding: Ability to understand complex technical products and data, turning these into simple and compelling customer propositions.
• Team Leadership: Proven ability to manage teams and drive alignment across cross-functional stakeholders.
• Performance Marketing Expertise: Deep understanding of performance marketing, brand marketing, and local market dynamics.
• Data-Driven Mindset: Strong ability to analyze market performance and translate insights into actionable plans.
• Adaptability: Comfortable navigating a fast-paced, decentralized organization and able to balance strategic vision with hands-on execution.
• Leadership Qualities: Strong stakeholder management skills and ability to lead through ambiguity while empowering teams to deliver.

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We Offer

• Competitive salary
• Full relocation to London
• Opportunity to make a lasting impact on the future of international money transfers

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About the Company

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world’s money.

For everyone, everywhere.

More about our mission and what we offer.

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Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable, and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.