Regional Sales Manager

About the Position

Lesaffre Egypt for yeast industries, an Egyptian joint stock company for producing baking yeasts and yeasts extract, is seeking a Regional Sales Manager with over 10 years of experience in FMCG and distributor management to manage sales teams and expand market share.

Responsibilities

• Maintaining and enlarging market share in designated markets.
• Identifying innovative ideas with customers and leading the development with marketing and baking center to valorize these ideas.
• Following and implementing the strategies of the company.
• Managing the sales team of Supervisors.
• Communicating with customers in his designated area to gather their sales orders and sending all info to the sales back office to issue related sales orders and invoices.
• Executing credit policy by following the collections from distributors and ensuring that it matches with the credit policy.
• Visiting clients for following up on sales and the proper storage for products, and visiting sub-distributors to solve any problems that might appear between the main distributor and sub-distributor.
• Visiting customers or bakeries in his designated area to check the availability of products and if there is any shortage due to distribution.
• Understanding the market capacity and the need for our products in the local market.
• Solving product returns problems with customers and analyzing the reasons behind the returns.
• Following up on complaints submitted from the customer and assigning them to the concerned department.
• Checking sales volume per customer and monitoring customer performance based on their sales orders and closely monitoring any change in customer performance after any price increase (customers' withdrawal growth vs. YAGO).
• Collecting data regarding the competitors and the position of Lesaffre products vs. competitors.
• Initiating new sales leads for products to increase the customer database.
• Following up on customers' deposits and handling any problems to ensure smooth business operations.
• Weekly reporting includes sales reports (field visit report per area), weekly action plan, complaint reports.
• Ensuring distributors' selling price based on the company’s policy.
• Managing sales-out of each distributor inside his territory.
• Splitting available products between distributors based on sales contribution.
• Collecting checks according to credit limits of distributors.
• Communicating/cascading the company’s trade policies, trade announcements, and targets.
• Arranging technical support and demonstrations for bakeries with the baking support team.

Requirements

• Education: Bachelor of Commerce or equivalent.
• Experience: 7–12 years in FMCG and distributor management.
• Sales Leadership: Proven ability to manage and develop sales teams.
• Market Knowledge: Strong understanding of FMCG distribution channels, local market dynamics, and competitor analysis.
• Business Skills: Proficiency in sales forecasting, reporting, credit policy execution, and financial follow-up.
• Customer Management: Excellent communication, relationship-building, and conflict resolution skills.

We Offer

• Competitive salary
• Full-time position
• Fixed-term contract

About the Company

Lesaffre Egypt for yeast industries is an Egyptian joint stock company for producing baking yeasts and yeasts extract. We are 100% owned by the holding company and part of the Middle East & Africa baking region. Our main operational purpose is to establish, manufacture, and package yeasts, yeast derivatives, and yeasts extracts. These many forms and types are then used within food products, animal feed, bread-making and bread improvers, flavorings, colors, and enzymes.

Job Location

Gize, Upper Egypt

Reporting To

Commercial Director