Research Specialist
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Job description
About the Position
Research Specialist
Location: Brussels, Belgium
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
We are looking for a Research Specialist
As a Research Specialist, you will join the Culture & Insights team of WPP Media, leader in Belgium and Worldwide as one of the largest media investment groups. We are a passionate and talented bunch of people who love diversity and welcome initiative. Our mission is to deliver actionable insights for our clients to improve their media and communication strategies. We believe everything is possible if you put your mind to it, and we are proud to have some of the best data scientists, analysts, and researchers in our ranks locally as well as internationally.
Responsibilities
You will assist the team in conducting our proprietary data solutions to improve the campaign effectiveness of our clients: media effectiveness research, creative assessment, media trend, and consumer insights research. You will assist in developing appropriate methodologies, make the right analysis and reporting, and present to our clients.
Once you get acquainted with our offering, you will be leading research projects yourself. From helping to draw up a solid research proposal and designing questionnaires to analyzing the results, together with your fellow colleagues. For you, maintaining an overview and ensuring that your project planning is on point is a no brainer. You're not afraid to use AI and automation to gain sharper insights faster and turn them into compelling reports and presentations, while deep diving into the data and making sure everything is right. You will work closely with clients, strategists, data experts, and creative teams, sharing your knowledge and enthusiasm.
Requirements
- Analytical pragmatist with 3-4 years of experience in market research.
- Curious, proactive, and customer-oriented.
- Experience in research, preferably at a research agency or media agency, but can also be on the client side or management side.
- Analytically strong; proficient in SPSS and Excel analysis.
- Passion for data and technology and sees opportunities for innovation everywhere.
- Growth mindset: eager to learn, open to change, and wants to get better every day.
- Team player who gets energy from working together.
- Fluent in French, Dutch, and English (or at least becoming fluent over time).
We Offer
- Opportunity to work in a fast-moving media environment.
- Be part of a big international group.
- Competitive salary and benefits.
- Professional development opportunities.
About the Company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Are you the Research Specialist we are looking for?
Do you feel the energy, and do you already see yourself fully participating in our team? Then don't wait any longer! Who knows, maybe we'll soon have a cup of coffee to get acquainted. We can't wait to hear from you.
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