Retention Marketing Manager

About the Position

We are seeking a Senior Retention Marketing Manager to join our remote team. This role involves developing and executing retention strategies to improve customer engagement and reduce churn.

Responsibilities

• Develop and execute retention strategies to improve customer engagement and reduce churn.
• Plan and manage multi-channel campaigns across the customer lifecycle.
• Segment audiences and personalize communications/promotions based on user behavior and data insights.
• Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn).
• Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

Requirements

• 2+ years of experience in retention, CRM, or lifecycle marketing roles.
• Experience in segmentation, customer journey mapping, and lifecycle communication.
• Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus.
• Experience in drafting and conducting marketing activities for player retention and return.
• Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests.
• Strong English skills, with the ability to write and communicate briefs and tasks.
• Experience with client segmentation, preferably RFM.
• Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities.
• Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio.
• Knowledge of market and competitor analysis methods.

Nice to Have

• Familiarity with leading game and slot providers, as well as the iGaming product landscape.
• Strong understanding of casino player behavior, user lifecycles, and effective retention techniques.
• Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes.
• Experience collaborating with cross-functional teams such as product, customer support, and user acquisition.

Soft Skills

• Detail-oriented, highly organized, and proactive.
• Comfortable working in a fast-paced, cross-functional team environment.
• Strong leadership mindset and result-oriented approach.

We Offer

• 🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• 🤝 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• 📍 Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• 🧑‍💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• 🏖 Paid vacations, sick leave, personal event days, days off.
• 👨‍⚕️ Corporate health insurance program for your well-being.
• 💵 Referral program - enjoy cooperation with your colleagues and get a bonus.
• 📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• 💁🏼‍♀️ Rewards program for mentoring and coaching colleagues.
• 🗣 Free internal English courses.
• ✈️ In-house Travel Service.
• 🦄 Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• 🎳 Company events, team buildings.

About the Company

Join us in our exciting journey as we continue to grow and innovate in the industry.