Retention marketing specialist

About the Position

Retention marketing specialist

We are looking for a Retention Marketing Specialist to join our team and focus on customer retention and loyalty programs.

Responsibilities

• Automation of campaigns, creation, setup, and support of omnichannel chains (Esputnik);
• Organization of a set of activities for customer retention and return in direct communication channels;
• Development and coordination of loyalty programs;
• Management and analysis of trigger emails/SMS notifications/Push alerts;
• Processing product analytics, drafting technical tasks for creating necessary reports;
• Conducting competitive analysis to identify new opportunities for customer retention.

Requirements

• Experience in Direct Marketing/CRM/Marketing Automation from 1 year;
• Experience in developing communication strategies from scratch (email, chatbots, SMS, web-push, Viber, etc.);
• Proficient writing skills (sales, trigger, content, reactivation);
• Knowledge in email marketing automation and setting up trigger email campaigns;
• Experience in conducting A/B testing, setup, and launching;
• Experience working with subscriber databases;
• Knowledge of key retention and email marketing metrics: (LTV, Click Rate, Open Rate, CTR, Domain Reputation, Delivery Rate, Spam Complaint Rate, etc.);
• Ability to analyze company data and make data-driven decisions;
• Willingness to work towards clear KPIs;
• Desire to develop in new directions.

We Offer

• Transparent salary system, paying all taxes and hiring from the first working day;
• 24 days of vacation, paid sick leave, health insurance;
• Flexible and hybrid work schedule: plan your day and work from home periodically;
• Resilience point for employees and their families, with generators and Starlink in the office;
• Well-established internal customer cycle and regular feedback collection from employees;
• Payment for professional courses and training, internal talent pool;
• Development of colleagues both horizontally and vertically. 64% of managers are from the talent pool;
• Many traditions - corporate events, team-buildings, and themed events: Nutella Day, Hot Dog Day, Maslenitsa, Secret Santa, Sleep Day, and more;
• Office relaxation zones, library, and board games, plus a kitchen with delicious treats;
• Compensation for sports activities;
• Corporate English for anyone interested;

And many other bonuses and perks that we will share during personal communication.

About the Company

The description corresponds to the text of the original and the language of the document provided by the employer’s company.