About the Position

Retention marketing specialist

We are looking for a Retention Marketing Specialist to join our team and focus on customer retention and loyalty programs.

Responsibilities

Automation of campaigns, creation, setup, and support of omnichannel chains (Esputnik);
Organization of a set of activities for customer retention and return in direct communication channels;
Development and coordination of loyalty programs;
Management and analysis of trigger emails/SMS notifications/Push notifications;
Processing product analytics, drafting technical tasks for creating necessary reports;
Conducting competitive analysis to identify new opportunities for customer retention.

Experience in Direct Marketing/CRM/Marketing Automation from 1 year;
Experience in developing communication strategies from scratch (email, chatbots, SMS, web-push, Viber, etc.);
Proficient writing skills (sales, trigger, content, reactivation);
Knowledge in email marketing automation and setting up trigger email campaigns;
Experience in conducting A/B testing, setup, and manual launch;
Experience working with subscriber databases;
Knowledge of key retention and email marketing metrics: (LTV, Click Rate, Open Rate, CTR, Domain Reputation, Delivery Rate, Spam Complaint Rate, etc.);
Ability to analyze company data and make data-driven decisions;
Willingness to work towards clear KPIs;
Desire to develop in new directions.

Transparent salary system, paying all taxes and hiring from the first working day;
24 days of vacation, paid sick leave, health insurance;
Flexible and hybrid work schedule: plan your day and work from home periodically;
Resilience point for employees and their families, with generators and Starlink in the office;
Well-established internal customer cycle and regular feedback collection from employees;
Payment for professional courses and training, internal talent pool;
Development of colleagues both horizontally and vertically. 64% of managers are from the talent pool;
Many traditions - corporate events, team buildings, and themed events: Nutella Day, Hot Dog Day, Maslenitsa, Secret Santa, Sleep Day, and more;
Office relaxation areas, library, and board games, as well as a kitchen with delicious treats;
Compensation for sports activities;
Corporate English for anyone interested;

And many other bonuses and perks that we will tell you about during a personal conversation.

The description corresponds to the text of the original and the language of the document provided by the employer’s company.