Risk & Reputation Communications Manager

About the Position

Risk & Reputation Communications Manager

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Responsibilities

Issues & Reputation Management

• Identify, assess and manage emerging issues that could affect Preply’s reputation among key stakeholders.
• Develop communications strategies for complex or sensitive issues across Preply’s business, products and marketplace.
• Gather and synthesize information from relevant teams to establish the facts quickly and translate complex operational, legal or technical issues into clear external communications.
• Develop clear recommendations on when Preply should respond, monitor, escalate or take no action.

Proactive Response

• Draft and coordinate responses to emerging conversations across channels.
• Develop a centralized library of approved messaging, talking points, statements, FAQs, holding lines, Q&As and other response materials for recurring and emerging reputation topics.
• Adapt messaging appropriately for different audiences and channels while ensuring Preply’s underlying position remains clear and consistent.
• Identify patterns in incoming questions, complaints and external conversations and recommend opportunities for clearer communications or proactive intervention.

Crisis Preparedness & Response

• Develop and maintain Preply’s crisis communications framework, protocols and escalation processes.
• Identify Preply’s highest-priority reputational risk scenarios and develop communications playbooks for each.
• Advise internal stakeholders on the potential reputational implications of decisions, policies and emerging issues before they escalate.
• Establish clear roles, decision-making processes and communications workflows for crisis situations.
• Lead crisis simulations and tabletop exercises with relevant teams and senior stakeholders.
• Coordinate communications response during significant incidents or crises.
• Conduct post-incident reviews and incorporate lessons into future processes and preparedness.

Reputation Monitoring & Intelligence

• Monitor media, social platforms, review sites and other relevant channels for conversations and emerging issues involving Preply.
• Develop a structured approach for assessing issues based on factors including severity, velocity, credibility, audience, reach and potential reputational impact.
• Distinguish between isolated complaints, recurring reputation themes and issues with the potential to escalate.
• Identify patterns across learner, tutor, employee and public conversations that could signal broader reputation vulnerabilities.
• Produce regular reputation and risk reporting for Communications and senior stakeholders.
• Track how Preply’s responses and interventions affect the trajectory of reputation issues over time.

Media & External Communications

• Co-manage media inquiries involving sensitive, contentious or reputationally complex topics with the Corporate Communications & PR Lead.
• Develop response strategies and messaging for journalists covering sensitive issues involving Preply.
• Prepare spokespeople for challenging interviews and anticipate likely lines of questioning as needed.
• Partner with Corporate Communications when reputational issues intersect with proactive media activity, company announcements or executive communications.
• Ensure responses are consistent, factual and aligned across markets, audiences and channels.

Cross-Functional Partnership

• Build strong working relationships across Legal, Trust & Safety, Customer Experience, Product, People, Brand and other teams.
• Establish clear processes for teams to escalate emerging issues to Communications early.
• Bring a reputation lens to relevant product, policy and business discussions.
• Build relationships with internal subject-matter experts so Communications can establish facts and respond quickly when issues arise.
• Balance legal, operational, customer and communications considerations while protecting Preply’s long-term reputation.
• Help build a culture in which reputation is considered proactively rather than only after an issue emerges.

Requirements

• 10+ years of experience in corporate communications, issues management, crisis communications or reputation management, ideally within a global technology, marketplace or consumer-facing business.
• Demonstrated experience managing sensitive or high-profile communications issues across multiple stakeholder groups.
• Excellent judgment, particularly when deciding whether, when and how an organization should respond publicly.
• Strong understanding of how issues develop across traditional media, Reddit, social media, employee platforms, review sites and other online communities.
• Experience developing communications for audiences beyond the media, including customers, employees, investors or business partners.
• Exceptional writing skills and the ability to turn complex or sensitive information into clear, concise and human communications.
• Experience advising senior leaders and working closely with Legal and other subject-matter experts.
• Ability to anticipate how company decisions may be perceived by different audiences and identify potential second-order reputational effects.
• Strong project management skills and the ability to coordinate multiple stakeholders during fast-moving situations.
• Comfortable challenging assumptions, asking difficult questions and providing clear recommendations.
• Calm, pragmatic and highly collaborative working style.

Nice to Have

• Communications strategy
• Media relations
• Stakeholder management
• Project management

We Offer

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

About the Company

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.