About the Position

Sales and Marketing Executive

Location

Sydney, NSW, Australia

Employment Type

Full time

Department

Fulcrum

About the Company

Fulcrum is a division of one of Australia's largest manufacturing groups, a business that has supplied the country for decades without ever putting its name to what it makes. With thousands of employees, operations in every state, and a customer base that includes some of the biggest companies in the country, Fulcrum is at the forefront of digital transformation.

About the Role

For decades, this business sold one way. Representatives on the road, orders taken by phone and paper, relationships built over years of site visits. That is now being rebuilt around digital ordering and campaign marketing, and you are being hired at the start of it.

You will report to the Head of eCommerce, not to a sales manager. This role exists to change how customers buy, not only to sell to them. You will take a portfolio of several hundred existing customers who currently get contacted once or twice a year, because the field team cannot physically get to them. You make contact, grow their spend, and where it suits them, move them onto the online ordering platform. How you do that is largely your call. Some accounts need a phone conversation. Others respond better to a well-built campaign. You own both.

Responsibilities

Run a proactive call cycle across a portfolio of several hundred existing customers
Build and run your own campaigns in Klaviyo, segmenting by buying behavior, region, and opportunity, and writing the copy yourself
Use campaign data to decide where your time goes, so the accounts opening your emails get the call before the ones who never will
Onboard customers onto the ordering platform and walk them through their first orders personally
Prepare quotes using the online quoting tool and follow them through to order
Service by phone the customers who will never buy online, because forcing everyone down one channel is how you lose them
Reignite dormant accounts that have gone quiet through lack of contact
Report on what is working, what is blocking adoption, and where the platform needs to improve

Requirements

Two or more years in a commercial role with real time spent on the phone: SDR, BDR, inside sales, account management, customer success, or agency account handling all translate
Comfort making outbound calls to warm accounts, and the discipline to do it consistently rather than in bursts
Hands-on experience with an email platform such as Klaviyo, Mailchimp, or HubSpot, including building segments and writing copy, or the appetite to own one within your first few months
Commercial instinct: you look at an account and see where the growth is
CRM literacy and the ability to pick up new systems without being walked through them

Nice to Have

Customer focus
Communication
Commercial thinking

We Offer

A clear growth plan. This function is set to expand as the customer portfolio widens, and it is a recognized route into a much larger organization
You own the portfolio, the campaign calendar, and the tool set outright, rather than working someone else's list
Direct access to the general manager, who is personally invested in this role and progressed through the business himself
A business that builds its own technology rather than buying software and hoping people use it
Engagement scores in this division landed above the group benchmark again this year

Salary

$90,000 to $110,000 plus superannuation, depending on experience.

Ready to Apply?

Send us your CV and we will be in touch.

Sales and Marketing Executive

Job description