Sales & Outreach Lead

About the Position

We are looking for a Sales & Outreach Lead to take ownership of our outbound lead generation function and scale the top of the sales funnel.

You will lead a team of SDRs and Researchers, develop and optimize our outreach strategy, build ICPs, test new channels, and introduce automation and AI into the process. You will also manage and close B2B opportunities generated through cold outreach.

This role is for a proactive, data-driven leader who is ready to bring their own ideas, build scalable processes, and take full ownership of the results.

Responsibilities

• Lead and develop a team of SDRs and Researchers.
• Own the outbound funnel from ICP definition and market research to qualified opportunities and signed contracts.
• Develop, launch, and optimize email and LinkedIn outreach campaigns.
• Build and maintain outreach infrastructure, including domains, mailboxes, LinkedIn profiles, warm-up, and deliverability.
• Monitor funnel metrics, identify bottlenecks, and make data-driven decisions.
• Introduce automation and AI to improve research, personalization, and reporting.
• Test new lead-generation channels and approaches based on clear hypotheses and metrics.
• Maintain accurate CRM data and market mapping.
• Conduct sales calls and close B2B deals generated through outbound outreach.
• Provide regular performance insights and recommendations to the Head of Sales.

Requirements

• 2+ years of experience in outbound outreach / lead generation, preferably in outsourcing or outstaffing.
• 6+ months of experience leading a team or an outbound function.
• Strong understanding of B2B outbound sales and lead-generation funnels.
• Hands-on experience with tools such as Instantly, LinkedIn automation tools, Apollo, Clay, n8n, Make, or similar.
• Experience building ICP and market segmentation from scratch.
• Understanding of email deliverability, domain warm-up, LinkedIn scaling, and outreach infrastructure.
• Proven experience closing B2B deals from pre-sales to contract signing.
• Strong analytical, organizational, and people-management skills.
• Proactive mindset and ability to independently identify problems, develop hypotheses, and implement solutions.
• Ability to quickly learn and work with new tools and technologies.
• English - Upper-Intermediate (B2+) or higher, with strong written and spoken communication skills.

Nice to Have

• Experience in gamedev or a good understanding of the gaming industry.
• Hands-on experience with Clay or similar data-enrichment platforms.
• Experience with HubSpot.
• Experience hiring and onboarding team members.
• Personal interest in games and gaming.

We Offer

• Opening hours are from 10:00 to 19:00 (EET/EEST), including a 1-hour lunch break;
• Paid vacation of 20 workdays per year;
• Paid 10 workdays of sick leave per year;
• English lessons with a native speaker and interactive sessions with another teacher (exercises, quizzes, and other games in English);
• Corporate sessions with a psychologist, including 1–1 meetings, transparent communication, and feedback culture;
• Provision of necessary equipment;
• Company-wide holidays are additional days off according to our holiday calendar;
• Corporate team-building events;
• A friendly team and a warm atmosphere filled with enthusiasts of the gaming world and cutting-edge technologies.

About the Company

[Company description if present]