About the Position

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop, and grow qualified lead volume and sales pipeline for our SMB team. This role is primarily responsible for:

Qualifying inbound inquiries to determine sales readiness
Outbound prospecting via email, social, and phone into target accounts to schedule initial meetings for sales representatives
Supporting in-person and virtual events via pre- and post-event outreach

This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role.

Responsibilities

Learn continuously and develop into an industry and NielsenIQ solutions expert
Effectively pitch products and solutions to key decision makers by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications
Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) to identify, connect, and engage with decision makers to generate qualified, sales-ready leads
Support the success of marketing sponsored in-person and virtual events; including pre-event promotion and post-event follow up to engage and qualify prospects for sales
Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness
Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue

Requirements

4-year college degree
1-3 years of SaaS sales development (cold outreach, lead qualification) experience
Professional experience in a customer-focused, performance-driven, high-growth, fast-paced sales, service, or marketing team
Experience and/or interest in CPG or selling an innovative/niche tool
Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile, and derive actionable insights and next steps
Experience with tools such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies
Exceptional ability to actively listen to and effectively communicate with prospects and customers in a variety of mediums, such as written or verbal
Team player that exhibits a positive attitude, composure under pressure, and willingness to think out of the box to drive results
Detail-oriented, methodical, and process-driven mentality
Sound time management and organizational skills
Must be a self-starter and highly ambitious to grow knowledge, skills, and career

We Offer

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Market-competitive salary with an anticipated base compensation up to: $62,500.00
Sales-based incentive or performance-based bonus
Comprehensive health insurance
Industry-leading parental leave
Life insurance
Education support

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the NIQ Diversity and Inclusion page.

Sales Development Representative

Job Description, Responsibilities & Requirements