Sales Development Representative

About the Position

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BrightLocal is an AI-powered company that leverages technology to enhance sales success. In this Sales Development Representative (SDR) role, you'll focus on high-impact tasks such as judgment calls, qualification, and conversion conversations. You'll work within our Sales team, reporting to the Outbound Senior Sales Executive, and engage with prospects through multi-channel outreach.

This role offers extensive training on SEO, AEO, local search, and the BrightLocal platform, along with an uncapped commission structure that rewards outbound efforts. You'll collaborate closely with colleagues across Marketing and Sales, including teams in the US, Ukraine, and the Philippines.

Responsibilities

• Working the Warmest Leads First

  • Utilize free-trial and ICP lead-scored lists to personalize outreach and book qualified first calls.
  • Qualify leads using BANT, industry fit, and CMS criteria.
  • Follow up on high-intent inbound interest swiftly.

• Growing Existing Accounts

  • Reach out to existing customers for BrightLocal's Services and subscription upgrades.
  • Run tailored sequences to book qualification calls and increase revenue.

• Converting Warm Signals

  • Convert high-intent sign-ups from our Local AI Visibility Checker into booked meetings.
  • Follow up on anonymous website visitors using IP and buyer-intent signals.

• Building Outbound Pipeline

  • Prospect into good-fit companies using firmographics and AI tools.
  • Tailor outreach to make impactful first conversations.

• Keeping the Pipeline Healthy

  • Manage and qualify leads in HubSpot, ensuring records are clean and hand-offs are seamless.
  • Run high-quality, multi-channel cadences and feed insights back to improve conversion.

Requirements

• Essential

  • Confident in phone, email, and LinkedIn communication, with the ability to build rapport quickly.
  • Comfortable working towards a personal monthly target in a commission-based role.
  • Organized with the ability to manage a CRM pipeline effectively.
  • Skilled in using AI tools to speed up research and drafting while maintaining personal touch.
  • Curious about local businesses and willing to learn SEO, AEO, and local search.
  • Resilient with the ability to maintain momentum in outbound prospecting and inbound follow-up.
  • A team player who collaborates closely with Marketing and Sales.
  • Able to prioritize across multiple lead sources without compromising quality.

• Nice to Have

  • Previous experience in sales, business development, or customer-facing roles.
  • Direct experience with HubSpot or a similar CRM.
  • Interest in or exposure to SEO, local search, or digital marketing.

We Offer

• Salary: Dependent on experience
• Commission: Uncapped, paid monthly on every qualified lead you generate.
• Company bonus: Participation in our company bonus scheme, linked to targets.
• Working pattern: Flexible working-from-home options, working US-aligned hours (12pm to 8.30pm UK time).
• Holiday: 25 days' annual holiday, plus bank holidays, plus your birthday off!
• Duvet days: 3 duvet days per year
• Healthcare: Private healthcare and Vitality rewards for every team member.
• Working abroad: Work abroad for up to four weeks a year.
• Training & coaching: Regular sales coaching and extensive local search marketing training.
• Learning & Development: £1,000 annual personal learning budget.
• Working environment: A friendly, supportive team with a strong, people-first culture.
• Growth units: Global long-term incentive plan (participation subject to eligibility and plan rules).

About the Company

At BrightLocal, we help local businesses thrive, creating better places to live, work, and grow. We bring the same care to our team, building a place where you can keep learning, feel valued, and make an impact every day.

Founded in 2009, we have over 300+ co-workers and are proud to be an equal opportunity employer. We encourage applications from women and underrepresented groups in our industry. If this role excites you, but you don't meet every single requirement, we would still love to hear from you.

We are open to flexible working arrangements and are happy to make reasonable adjustments at any stage of the recruitment process. If you need anything to feel comfortable and confident applying, just let us know. We are here to help.

Location: Brighton, UK

Remote status: Hybrid

Department: Sales

Role: Sales Development Representative