About the Position

We're seeking a Sales Director EMEA to drive revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, and ensures consistent revenue delivery.

Responsibilities

Revenue Growth & Sales Execution

Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
Develop and complete sales plans aligned with company-wide strategy
Drive consistent pipeline generation and conversion through proactive deal management
Lead complex, high-value deals and strategic negotiations
Ensure principled adoption of sales methodologies and CRM processes

Customer & Account Management

Build and maintain executive-level relationships with key customers and strategic accounts
Supervise account planning and ensure strong customer retention and expansion strategies
Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
Identify and develop new market opportunities and partnerships across EMEA

Team Leadership & Talent Development

Recruit, develop, and retain a high-performing regional sales team
Set clear performance expectations, critical metrics, and accountability frameworks
Provide ongoing coaching, mentoring, and performance management
Develop a culture of high performance, collaboration, and continuous improvement
Partner with HR on talent planning, succession, and organizational design

Strategy & Market Development

Define and complete the EMEA sales strategy in alignment with global priorities
Analyze market trends, competitive landscape, and customer insights to inform decisions
Identify growth segments, verticals, and geographic expansion opportunities
Collaborate with marketing, product, and allied teams to align go-to-market initiatives
Drive regional business planning and long-term growth strategies

Forecasting, Budgeting & Reporting

Own accurate and timely sales forecasting (weekly, monthly, quarterly)
Develop and lead regional sales budgets, including cost control and return on investment optimization
Track and communicate performance against targets using data-driven insights
Provide regular reporting and executive updates to VP Sales and senior leadership
Ensure data integrity and effective use of CRM and reporting tools

Operational Excellence

Establish and implement guidelines across sales operations and processes
Drive adoption of tools, automation, and analytics to improve efficiency
Optimize territory design, quota allocation, and coverage models
Ensure compliance with company policies, legal, and regulatory requirements
Partner with Sales Operations to continuously improve performance frameworks

Cross-Functional Collaboration

Work closely with Marketing on demand generation and campaign effectiveness
Partner with Customer Success and Services to ensure delivery excellence and renewals
Collaborate with Product teams to provide market feedback and influence roadmap
Align with Channel/Partner teams to improve indirect revenue contribution

Requirements

10+ years of sales experience, with significant leadership responsibility in EMEA
Experience in Class III casino games
Consistent record of achieving and exceeding revenue targets
Experience leading geographically distributed teams
Strong background in complex enterprise sales and deal negotiation
Demonstrated ability to build and complete strategic sales plans
Experience with CRM systems (e.g., Salesforce) and sales analytics tools

We Offer

Competitive salary range: £94,500 - £175,500 per year
Comprehensive benefits package
Opportunity for annual bonuses and incentives
Health and wellbeing benefits
Paid time off
Retirement plans
Insurance coverage
Other local or statutory benefits
Potential inclusion in our annual equity program

About the Company

Aristocrat Leisure Limited (ASX: ALL) is a global entertainment and gaming content creation company powered by technology. Our three reporting segments comprise regulated land-based gaming (Aristocrat Gaming), Social Casino (Product Madness), and regulated online real money gaming (Aristocrat Interactive). We offer a diverse range of products and services, including electronic gaming machines, casino management systems, online real money games, iLottery, and free-to-play mobile games, serving customers and entertaining millions of players worldwide every day.

Application Process

To apply for this position, please follow the steps outlined on our careers page. We aim to make every stage of our hiring journey straightforward and engaging, helping you understand the role, the team, and the impact you can make as you build a career with Aristocrat.

Sales Director EMEA

Job description