Sales Director, UK Government and Public Sector - Remote

About the Position

We are seeking a Sales Director for Government and Public Sector to lead large sales engagements across our portfolio of NielsenIQ measurement solutions to UK government and public sector clients. This role will pioneer the development of commercial strategies to renew and achieve new business, building meaningful client relationships, and ultimately winning large contracts and closing deals.

Responsibilities

• Leading sales of NielsenIQ's measurement solutions primarily to UK government and public sector agencies, with a secondary focus on non-profit and academic institutions
• Achieving sales and strategic objectives by clearly articulating NielsenIQ's value proposition and use cases to decision makers specific to the product portfolio of responsibility
• Building meaningful relationships with client stakeholders and teams
• Driving effective GTM strategy for Public Sector Tenders, Bid and Framework opportunities (>£1M) and leading the Tender Teams to successful outcomes
• Identifying white space opportunities with our current and future clients
• Identifying best practice in key policy areas that are critical to the UK governmental client community to support the build of NIQ Public Sector capability and credibility
• Representing the voice of the customer to internal product development, product marketing, communications, and delivery teams
• Working collaboratively with other product sales leads & cross-functional partners
• Achieving sales quota consistent with NielsenIQ margin goals and delivery expectations
• Generating sales leads and maintaining a best-practice pipeline of sales opportunities across a portfolio of government clients consistent with NielsenIQ's growth strategy
• Accurately forecasting the sales pipeline, areas of growth, areas of risk, and prioritizing to close sales consistent with sales cycle norms
• Weaving client-specific insights, industry material, and thought leadership information into client conversations to build context and clarity to the outcomes our solutions can deliver
• Owning cross-functional relationships and being a subject matter expert for your accounts and partners in a fast-paced environment

Requirements

• 10+ years of experience selling to public sector, national government, and intergovernmental bodies is essential
• Proven experience in working on public procurement tenders, bids, and frameworks
• 5+ years' experience selling data, analytics, or research-based solutions
• New business-focused professional, experienced in working in both local and global teams and in connecting key internal stakeholders such as marketing, sales, finance, and client service teams efforts to optimize opportunities for growth
• Experience in scoping and developing bids, proposals, and negotiation strategies to close deals
• A proven expert in client relationship building, client delivery, and successful new business pursuit at the £m++ level
• Proven record in achieving revenue and gross margin growth to deliver against targets
• Excellent sales pipeline management skills with a track record of predictability and consistency
• Track record in developing professional services innovation and adaptation to meet client need gaps, plus tracking best-practice
• Ability to effectively diagnose and remediate client satisfaction gaps in partnership with delivery teams
• Familiarity with HM Government commercial and spend rules
• Experience navigating multi-stakeholder public sector buying committees
• Exposure to think tank or academic research procurement is a plus, given it follows a different buying process than formal government tenders
• Familiarity with NielsenIQ data, tools, applications, and platforms a plus
• Proficient in Microsoft Office software

Nice to Have

• Self-starter who can successfully collaborate across diverse markets and offers
• Capability to multitask and adapt to a constantly changing, quick environment
• Be able to successfully handle complexity and ambiguity
• Strong communication skills and relationship-building abilities
• You can effectively tell a story that captures the audience, no matter what level, and you bring them along your journey
• You are able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity, Inclusion page.