Senior Account Based Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
We are looking for a Senior Account Based Marketing Manager to join our dynamic marketing team. This role is pivotal in driving impactful strategies for our strategic Enterprise accounts. As a Senior Account Based Marketing Manager, you will own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of our most strategic Enterprise accounts, in close partnership with our Enterprise Sales team.
Responsibilities
- Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
- Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
- Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
- Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
- Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
- Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
- Manage program budget with accurate cost tracking at the account and play level
Requirements
- 6+ years of ABM, demand generation, and enterprise B2B marketing, with a focus on SaaS and high-tech solutions
- Experience building and running 1:1 and 1:few ABM programs - account selection input, buying committee mapping, personalized content and campaign development, and hands-on familiarity with the channel mix (personalized digital, direct mail, account landing pages and content, content syndication, account-level events), including how each is built, costs, and is measured
- Track record partnering directly with enterprise AEs and sales leadership on account strategy, including running account planning sessions that Sales values
- Demonstrated ability to navigate complex account and pipeline challenges, weighing sales priorities, available resources, and channel performance
- A clear point of view on how to measure ABM impact, including how you handle the attribution ambiguity that comes with multi-touch account programs
- Bachelor's degree or equivalent experience
- Experience working with AI tools
Nice to Have
- Strong attention to detail, executive presence, and excellent communication skills, with the ability to influence across all levels of the organization
- A self-starter mindset with strong leadership instincts, sound judgment, and the ability to manage multiple priorities in a fast-changing environment
- A passion for results, measurement, and optimization, with a focus on driving ROI and solving problems proactively
We Offer
- Annual Base Salary: $116,322.50-$195,500 USD
- An initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions
- Comprehensive health and parental leave plans
- Professional development stipend
- Flexible, employee-led remote model
About the Company
Samsara's Mission
Improve the safety, efficiency, and sustainability of the operations that power the global economy.
Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
Flexible Working
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Belonging at Samsara
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.
Accommodations
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.
Our Commitment to Authenticity
We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.
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