Senior Account Planner

About the Position

Senior Account Planner

Bangalore (Bengaluru), Karnataka, India

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About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Ideation and articulation of strategic pathways in the service of a brand (across media).
• Capturing consumer insights and knowledge for relevant categories.
• Navigating the account planning mandate for brands assigned by being wired into the brand’s category, business, and consumer.
• Understanding consumer behavior and analyzing a range of information in detail, including demographics, socioeconomics, and market dynamics for projects.
• Collaborating in brainstorming, briefing sessions with internal teams and inspiring creative/advertising work.
• Attending to consumer interactions, conducting dipsticks, and commissioning research to arrive at advertising strategies.

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Requirements

• Graduate / Post-graduate with 3 - 7 years of experience in a strategy & planning role with mainline or integrated advertising.
• Understanding the pulse of the consumer, their consumption pattern of brands, and the influencing factors would be an added advantage.
• A curious mind and a keen problem-solver using research and data insights to derive solutions.
• Detail-oriented, a strong communicator, and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra-personal organizational skills.

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We Offer

• Hybrid work approach with teams in the office an average of four days a week.
• Opportunities for professional growth and development.
• Equal opportunity employer with a commitment to fostering a culture of respect.

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About the Company

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices - powered by deep data and technology experience. For more information, visit www.vml.com.