Job Description, Responsibilities & Requirements
About the Position
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
We are looking for an Activation & Events Manager (Offline Growth) to join our team in Taguig City, Metro Manila, Philippines. This is a full-time, hybrid position.
Join the Coins Team Now!
- Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
- Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
- A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Responsibilities
Offline Activation Strategy & Execution
- Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
- Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
- Identify high-impact opportunities
OOH & Offline Media Integration
- Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
- Ensure consistency across offline touchpoints
Campus & Community Initiatives
- Design and scale university / campus programs (ambassadors, workshops, tours)
- Build relationships with student orgs, academic institutions, and youth communities
- Translate campus engagement into measurable user acquisition and activation
Partnerships & Stakeholder Management
- Manage external partners (event organizers, agencies, vendors, LGUs)
- Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams
Performance Tracking & Optimization
- Define KPIs for offline campaigns (foot traffic, signups, activation rate)
- Analyze performance and continuously optimize activation strategy
Requirements
- 5–8+ years experience in offline marketing, events, or activations
- Strong experience managing large-scale events or multi-city activations
- Exposure to OOH campaigns and offline media planning
- Proven ability to manage vendors, budgets, and timelines
- Experience working with youth communities / campus programs is a strong plus
We Offer
- Opportunity to work with a pioneer in the crypto industry
- Be part of a fast-growing organization with scalable growth opportunities
- A culture that values and implements bright ideas
About the Company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.