Senior AI Growth Strategist CRM

About the Position

Senior AI Growth Strategist CRM

At SIXT, we are revolutionizing CRM by transitioning from manual campaigns to an AI-powered agent network that autonomously manages segmentation, content, personalization, and orchestration. We are at the beginning of this exciting journey and are seeking individuals who are eager to help build it. As a (Senior) CRM Manager based in Lisbon, you will be part of a CRM team split between Lisbon and Munich. You will have two distinct responsibilities: helping to build and evolve the agent infrastructure that powers CRM across the entire team, and owning the strategy and commercial results for a specific customer segment or goal. This role is ideal for someone who deeply understands customers and numbers, and has the operational curiosity and AI drive to transform that understanding into systems that work autonomously. Are you ready for this challenge? Join Team Orange.

Responsibilities

• Own a customer lifecycle stage (e.g., first-time customers) or a strategic CRM goal (e.g., app adoption) end-to-end - setting the strategy, defining the segment approach, and being fully accountable for its commercial results.
• Analyze customer behavior to identify when to reach out, through which channel, and with what message - grounding every decision in data and validating it through A/B testing.
• Contribute to building the AI agent network that powers CRM operations across the team - designing the logic for segmentation, content generation, personalization, and orchestration so the system runs and improves autonomously.
• Identify manual processes, understand their dependencies, and replace them with agents - the goal is a CRM operation where human effort goes into strategy, not execution.
• Collaborate with CRM colleagues owning other strategic initiatives to identify synergies and ensure communication feels coherent across the full customer journey.
• Work with Tech, Analytics, and Product to enrich the CRM data catalogue - better segmentation signals, richer personalization inputs, fewer blind spots.

Requirements

• Experience: 3+ years in CRM, lifecycle marketing, or marketing strategy - ideally from a mobility, airline, or travel and hospitality company - and you can point to measurable outcomes you personally drove.
• Customer & Analytical Understanding: You read data to understand people, not just report numbers. You have a strong grasp of retention metrics - churn rate, CLV, engagement - and can trace them back to customer behavior and business impact.
• Operational Curiosity: You are drawn to understanding how things actually work beneath the surface - where data originates, how audience logic is constructed, what creates friction in the process - and you use that understanding to build better, faster, more autonomous systems.
• AI Problem-Solving & Innovative Thinking: You actively use AI coding and automation tools such as Claude Code to build real things - agents, pipelines, tooling - not just to speed up existing tasks but to replace them entirely with smarter systems. You think beyond the obvious solution and bring creative, unconventional ideas to the problems you take on.
• Bias for Action: You value speed over perfection. You start from an MVP, ship, measure, and iterate. You are energized by ambiguity and always looking for the next problem before being asked.

We Offer

• The SIXT Lisbon Experience: Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same.
• Community & International Environment: Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office.
• Flexibility & Modern Work Setup: Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best.
• AI at your fingertips: From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve.
• Time Off & Wellbeing: Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge.
• Everyday Benefits: Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day.
• Employee Perks: Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them.

About the Company

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!