Senior Analyst, Customer Analytics

About the Position

We are seeking a Senior Analyst, Customer Analytics to join our team in Boston, MA. In this role, you'll leverage data to uncover what drives customer engagement and loyalty across the DraftKings business. You'll analyze player behavior, evaluate promotional strategies, and identify opportunities to strengthen loyalty in an industry that evolves quickly.

Responsibilities

• Shape strategy by analyzing customer behavior, engagement patterns, and lifecycle trends, translating findings into clear recommendations for business partners and senior stakeholders.
• Design, execute, and measure experiments that evaluate promotional effectiveness and customer engagement initiatives.
• Partner cross-functionally to identify opportunities, prioritize initiatives, and quantify business impact.
• Develop scalable reporting frameworks and dashboards that provide visibility into performance, customer health, promotional outcomes, and key lifecycle metrics.
• Serve as a trusted thought partner to cross-functional stakeholders, helping teams make faster, more informed decisions through data-driven insights.
• Identify emerging customer trends and evolving market dynamics, proactively recommending opportunities to optimize the player experience.

Requirements

• Bachelor's Degree in Mathematics, Data Science, Engineering, Economics, Business, or a related field.
• At least 3 years of analytics or data science experience.
• Advanced proficiency in SQL and at least one programming language such as Python, R, SAS, or Matlab, with the ability to independently structure complex analyses and optimize data workflows.
• Deep understanding of statistical methods, hypothesis testing, experimentation, and performance measurement.
• Experience analyzing customer behavior and translating large, complex datasets into actionable insights that drive business outcomes.
• Proven ability to synthesize findings into clear, executive-ready recommendations that influence decision-making across technical and non-technical audiences.
• Strong collaboration and stakeholder management skills, with experience partnering across multiple functions to solve complex business challenges.
• Demonstrated intellectual curiosity and advanced problem-solving skills, with a track record of identifying opportunities, challenging assumptions, and uncovering high-impact insights from ambiguous datasets.

We Offer

• Competitive salary range: $95,200 - $119,000 USD per year, plus bonus, equity, and benefits.
• Comprehensive health benefits, including medical, dental, and vision plans.
• Free access to programs such as therapy sessions, the Calm App, Virtual Yoga Classes, and more.
• 14 weeks of 100% paid parental leave and workplace lactation support.
• Benefits supporting family planning, flexible PTO, pet insurance, gym reimbursement, financial planning, commuter benefits, and tuition reimbursement.

About the Company

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time.

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.