Senior Analyst, Measurement & Targeting

About the Position

We are looking for a Senior Analyst, Measurement & Targeting to join our Data & Insights team at Teads. This is a hybrid role based in New York City, where you will play a crucial part in shaping the future of targeting and measurement at Teads.

Responsibilities

• Support client-facing discussions around the Teads Data Suite, including targeting capabilities, and strategic consultations
• Coordinate end-to-end research project processes – from pre-campaign project scoping & feasibility assessment, to project execution, to post-campaign analysis & client deliverable
• Become an expert user and advocate for Teads’ proprietary data and insights tools
• Support the day-to-day data needs of the Teads sales team, including responding to RFPs and participating in client QBRs
• Collaborate with sales, account management, data, and insights team members on research initiatives
• Assist in campaign optimizations for best results based on research insights
• Advise on targeting strategy & research study implementation related questions
• Proactively stay up to date with new vendors and industry trends

Requirements

• 2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
• Experience working with third-party providers to both onboard and offboard data - for example, Experian, Liveramp, Neustar, Nielsen, comScore, Circana
• Deep knowledge of the digital advertising industry – specifically related to audience targeting and ad effectiveness research
• Data driven mindset: A number has a specific meaning to this person
• Ability to understand technical & functional details about data (e.g: how a cookie-sync works concretely), and abstract this information into strategic/high-level marketing thoughts & discussions
• Understanding of research and testing methodologies
• Previous success managing multiple projects and deliverables
• Strong analytical and reporting skills focused on delivering actionable insights and recommendations
• Passion for data storytelling
• High standards of client service with strong written and verbal communication skills
• Experience with leading conference calls/in-person meetings and working in a client facing role
• Ability to work both independently and collaboratively
• Comfortable in a fast-paced and constantly evolving environment
• Degree in related field

Nice to Have

• Understanding of identity resolution and data matching techniques, solutions and providers
• Knowledge of the nuances of omnichannel data & measurement
• Experience managing campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement

We Offer

• Competitive salary range of USD $80,000 to $90,000 annually including on target earnings
• Hybrid work location type
• Opportunity to work with a leading omnichannel advertising platform
• Be part of a dynamic, global, and excellence-driven culture

About the Company

Teads is a leading omnichannel advertising platform building the future of digital advertising where quality content, trusted publishers, ambitious brands, and human creativity can thrive. Operating at true scale - processing 18 billion ad opportunities every single day - we connect global brands with a monthly reach of over 2.2 billion unique users.

At Teads, we believe your impact travels further. We are a borderless team of 1,700+ innovators across 30+ countries who favor outcome over tenure, value trusted autonomy, and use predictive AI to amplify human ingenuity rather than replace it. We move at pace, tackle genuinely complex problems, and foster a high-accountability culture that stays genuinely human. If you are looking for room to build and meaningful scope, you belong here. Learn more at www.teads.com.

Equal Opportunity Employer

Teads is committed to diversity, equity, and inclusion at all stages of recruitment and employment. We celebrate unique perspectives and are dedicated to building a team that reflects the global communities we serve.