Senior Associate, Biddable

About the Position

Senior Associate, Biddable

Hong Kong, Hong Kong

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

WPP Media Hong Kong is seeking an experienced Senior Associate, Biddable to join our client team. In this role, you will take ownership of media plan development and client communication. You will be responsible for translating client objectives into strategic, integrated media plans, presenting them confidently, and driving campaign performance through insightful analysis and optimization.

Responsibilities

• Strategic Media Planning: Lead the development of integrated media strategies and plans, providing clear strategic rationale and aligning recommendations with client business objectives.
• Client Relationship Management: Act as a primary day-to-day client contact, building trusted relationships, leading client meetings, and presenting media plans and performance reviews.
• Campaign Optimization & Insights: Drive in-depth campaign analysis, delivering actionable insights and strategic recommendations for optimization to improve performance and achieve client KPIs.
• Team Mentorship: Guide and mentor junior team members, reviewing their work to ensure accuracy and quality, and fostering their professional development.

Requirements

• 3+ years of experience in media planning, with a proven track record of developing and executing successful campaigns.
• In-depth knowledge of the full media ecosystem, including digital and offline channels.
• Strong strategic thinking and problem-solving abilities.
• Excellent presentation and client management skills, with the ability to articulate complex strategies clearly.
• Proven ability to work independently, manage multiple projects, and take ownership of deliverables.
• Experience in guiding or mentoring junior team members.
• Fluency in spoken and written English, Cantonese, and Mandarin.

Nice to Have

• Experience working in a matrixed organization.
• Knowledge of WPP Media brands and capabilities.
• Experience contributing to new business pitches.

We Offer

• Competitive benefits including medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Opportunities to grow within the global WPP Media & WPP networks.
• Variety of employee resource groups and in-office events.

About the Company

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

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