Senior Associate, Digital Media Planning, Pakistan
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Job description
About the Position
Senior Associate, Digital Media Planning, Pakistan
Karachi, Pakistan
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are currently looking for a Senior Associate, Digital Media Planning, Pakistan to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.
Responsibilities
- Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
- Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
- Troubleshooting and resolving any issues with media/account teams and media vendors.
- Assist CH/BM in developing brand KPI's.
- Analyze data to provide client with recommendations for optimizations.
- Maintain relationships with media suppliers, internal teams, and brand teams.
- Prepare Quarterly/Semi Annual & Annual media reviews and way forward.
- Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis.
- Resolve billing related issues.
- Work cross-functionally with Client management team and Account Directors as needed.
- Work with cross function departments/teams as part of the media management process.
- Showcasing of launches & presentations to the brand team after launch.
- Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
- Train Assistant Planner/Media Planner on media basics.
Requirements
- Must have strong organizational and numeracy skills.
- Flexibility and able to work under pressure.
- Proficient in MS Excel.
- Excellent personal/organizational management.
- Able to set and meet multiple demands within challenging deadlines.
- Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.
Minimum Qualifications
- Must be a BBA / MBA from a reputable university or equivalent.
- Must have an experience of at least 3+ years in media/digital/marketing experience.
Nice to Have
- Experience with data analysis tools.
- Strong problem-solving skills.
We Offer
- Competitive salary.
- Comprehensive benefits package including medical, vision, and dental insurance.
- Significant paid time off.
- Employee wellbeing facilities.
- Employee mental health awareness days.
- Opportunities for professional development and growth.
About Pakistan
WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and TikTok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology, and Data & Analytics in Pakistan.
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
For more information on how we process the information you provide, please read our Privacy Notice.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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