Senior Associate Game Ops Manager

About the Position

We are looking for a GameOps & MarCom Associate to join our team. This role combines data analysis and customer engagement optimization with the hands-on execution of CRM communications and campaigns, with an approximately 50/50 split between the two areas.

Responsibilities

Data Analysis & Customer Engagement Optimization

• Use data to help us better understand our users and identify opportunities to improve engagement, monetization, and overall performance.
• Work with large and complex datasets, supporting the full data journey - from extracting and analyzing information to reporting on results and turning insights into practical recommendations.
• Work closely with the wider team to understand user behavior, measure the impact of engagement activities, and identify opportunities for optimization.

CRM Communications & Campaign Operations

• Manage the day-to-day execution of outbound communications to our users, ensuring campaigns are well planned, correctly targeted, thoroughly tested, and aligned with the overall CRM calendar and business priorities.
• Plan and coordinate outbound communications in line with the CRM campaign calendar.
• Set up and launch campaigns and customer journeys within our Customer Engagement Platform.
• Create and maintain user segments using behavioral, transactional, and demographic data.
• Manage audience targeting, scheduling, campaign logic, and other configuration requirements.
• Test and QA campaigns before launch to ensure communications are delivered correctly.
• Coordinate timelines, dependencies, and requirements with relevant stakeholders.
• Monitor campaign performance and report on key KPIs and results.
• Analyze campaign outcomes and identify opportunities to improve engagement, conversion, and monetization.
• Maintain clear campaign documentation and help build consistent, scalable processes.
• Identify opportunities to automate and simplify campaign execution and reporting.
• Help ensure we are reaching the right users, through the right channels, at the right time.

Requirements

• 1+ years of work experience as a Data Analyst, Data Scientist, or Marcom Specialist.
• Extensive expertise in SQL and experience handling large and complex datasets.
• Proficiency with visualization tools such as Looker, Tableau, or Power BI.
• Strong mathematical and quantitative analysis skills with a passion for numbers and data.
• Extensive experience with a Customer Engagement Platform, preferably Iterable.
• Hands-on experience planning and configuring CRM campaigns, journeys, or automated communications.
• Experience with audience segmentation and targeting using behavioral and transactional data.
• Understanding of CRM campaign metrics and benchmarks such as open rate, click-through rate, conversion, engagement, retention, and revenue.
• Strong attention to detail and a structured approach to campaign QA and execution.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and collaborator management skills, with the ability to work effectively with CRM, Marketing, Product, and Data teams.
• Ability to translate business requirements into data-driven audiences, campaigns, and actionable insights.
• Comfortable working in a fast-paced environment where priorities and campaign requirements can change quickly.

We Offer

• Comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognize your contribution to our success.
• Pay-for-performance belief in rewarding individual impact.
• Annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

About the Company

Aristocrat Leisure Limited (ASX: ALL) is a global entertainment and gaming content creation company powered by technology. Our three reporting segments comprise regulated land-based gaming (Aristocrat Gaming), Social Casino (Product Madness), and regulated online real money gaming (Aristocrat Interactive). Aristocrat offers a diverse range of products and services, including electronic gaming machines, casino management systems, online real money games, including iLottery, as well as free-to-play mobile games, that serve customers and entertain millions of players worldwide every day. Our team of ~7,400 people across the globe is united by our company's mission to bring joy to life through the power of play.