Senior Associate, Performance, Lebanon
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Job description
About the Position
Senior Associate, Performance, Lebanon
Beirut, Lebanon
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
- Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents.
- Leverage data analysis capabilities to gain actionable insights, enhancing strategy and client outcomes.
- Demonstrate strong hands-on experience in Google Ads, including campaign setup, optimization, keyword research, audience targeting, bidding strategies, and performance analysis.
- Be proficient in using Google Keyword Planner, Google Ads Editor, and other campaign management tools to efficiently build, manage, and scale campaigns.
- Adopt a continual test and learn approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
- Master our internal processes and provide consistent, effective support to senior team members.
- Keep up to date with the latest digital marketing developments.
- Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
- Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
Requirements
- Minimum of 2 years of experience in performance marketing, not only executing in-platform but also optimizing to a sales/revenue KPI.
- Strong experience with Google Ads, including Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner.
- Experience across major digital advertising platforms including Google, Meta, TikTok, Snapchat, LinkedIn, and X (Twitter).
- Familiarity with GA4 and campaign measurement principles is a plus.
- Collaborative team player approach.
- Ability to deliver high-quality work leading to positive client outcomes.
- Attention to detail and highly organized.
- Deep understanding of the digital ecosystem, tracking tech stack, and measurement.
We Offer
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Opportunities to grow within the global WPP Media & WPP networks.
- Variety of employee resource groups and frequent in-office events.
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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