Senior Associate, Planning
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Job description
About the Position
Senior Associate, Planning
Chicago, United States; New York, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
Responsibilities
- Partner with the Manager in the development of communication plan options and recommendations.
- Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
- Deliver POVs/position papers on key client issues and/or client opportunities.
- Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
- Prepare media authorizations per approved plans/project requests.
- Train and develop Associate(s), as well as reviewing their work for accuracy.
- Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
- Provide timely and accurate delivery of all work.
Requirements
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Core Skills:
- Media planning
- Communication planning
- Media fundamentals
- Analytical abilities
- Proficiency with MS Suite: Excel, Word, PowerPoint
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Secondary Skills:
- Teamwork
- Digitally savvy
- Organizational skills
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Experience:
- Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
- At least 1+ year of related media planning/communications planning experience.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to work within a team, handle multiple assignments, and meet tight deadlines.
- Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
We Offer
- Competitive salary range: $45,000-$90,000 USD
- Comprehensive benefits package including medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- Hybrid work environment with teams in the office around four days a week.
- Opportunities for professional growth and development within the extensive global WPP Media & WPP networks.
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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