Senior Brand Marketing Manager

About the Position

CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. We're looking for a Senior Brand Marketing Manager to lead our brand into its next chapter, shaping our strategy and narrative in a fast-evolving software industry.

Responsibilities

• Guide the brand. Shape our strategy, positioning, and narrative through this next chapter. Start with what we've built, and help us see where it should evolve as the way software gets built changes.
• Shape the company's voice. Choose when to lead with personality and when to lead with proof. Own our positioning in the market and carry the story across every global touchpoint from our homepage, holistic web experience, events, sales comms, and paid advertising. Show its impact through conversion rates and other measurable results.
• Steward our copy. Be the final read on the work that matters most, from campaign concepts to launch headlines to sales decks. Use one test: would an engineer here send it to a friend? Write the biggest pieces yourself.
• Enable marketing. Content is produced across all of marketing, so enabling writers is as much your job as reviewing their work. Review fewer things, and make the rest better.
• Be a creative partner. Work side by side with Visual Design from the first idea. Be a generous brainstorm partner who builds on rough concepts, and give feedback that makes the work better.
• Know who we are and what we do. Learn the product, the company, and the developers we serve. Spend time with the people who build and sell CircleCI, follow where developers talk to each other, and watch what competitors say, then bring it back to the team.
• Keep the brand easy to use. Write guidelines and build assets simple enough that teams use them without asking, and manage the brand budget, agencies, and freelancers.
• Track brand health. Follow branded search, share of voice, developer sentiment, and whether AI assistants give developers the right answer about us. Report what you find honestly, and adjust.

Requirements

• Excellent writing, shown in samples. You can move from a precise technical explanation to a one-line headline without losing the voice, and you can say exactly why a sentence falls flat.
• The confidence to say "this isn't us" and the patience to teach why.
• Agency experience, or real enthusiasm for the pace: many internal clients, quick turnarounds, shared credit.
• Experience enabling a distributed content model through guidelines, examples, and coaching, rather than by rewriting everything yourself.
• A feel for what matters to software developers. Coding experience is optional. Empathy for the developer is required.
• Uses AI as a tool, and knows when to throw out what doesn't meet the mark.
• Experience with positioning and messaging, and presenting both to executives.
• Experience influencing partners across a matrixed company and building a brand with focused resources.
• A track record of writing that moves the numbers: web conversion, pipeline growth, and campaign performance with results you can show.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

We Offer

• Competitive salary range: $127,500-$183,500 USD
• Comprehensive benefits package, including generous paid time off, holistic mental health support, and benefits covering employees up to 100%.
• Opportunities for professional development and learning new skills.
• Flexible work arrangements.

About the Company

CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to data on how the most effective engineering teams work, and the tools to help software companies successfully leverage the power of AI into their commercial applications. Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team productivity, release better products, and get to market faster.

Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and Harrison Metal Capital.

CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.