Senior Business Development Representative

About the Position

Senior Business Development Representative

Join Intent HQ, a leader in AI-driven customer understanding, as a Senior Business Development Representative in London. Drive demand generation, manage the sales funnel, and help turn free trials into revenue. This role is a stepping stone to becoming an Account Director.

Responsibilities

Demand Generation & Campaigns

• Own demand-generation outreach end to end: work the inbound MQL queue and run outbound campaigns that convert into sales-qualified leads (SQLs).
• Design and run top-of-funnel campaigns alongside Marketing, using the core martech stack i.e Clay- to build, launch and optimise outreach.
• Own and manage the growing use of AI-driven “avatars” for demand generation across the long tail of accounts, working closely with Marketing on how they are deployed and improved.

Mid-Market Free Trial & Account Management

• Qualify prospects and partners into IntentOne’s 30–45 day free trial, supporting them as they design their own use cases.
• Manage the funnel from trial through to the procurement cycle, carrying partial account-management responsibility for these deals through to close rather than handing every one off.
• Keep Lightfield (CRM) accurate and current for every lead, trial and opportunity.

Events & Field Presence

• Represent Intent HQ at industry events, potentially on a global scale, including manning stands and supporting the wider team on site.
• Build relationships in the field that feed pipeline and support the account teams.

Sales & Go-to-Market Integration

• Operate as an integral part of the sales organisation, working alongside Account Executives/Directors rather than as a standalone function.
• Contribute to territory plan reviews and wider go-to-market planning.
• Feed lead-quality insight back to Marketing to continuously sharpen targeting and scoring.

Requirements

• Senior BDR or demand-generation experience in a B2B SaaS or technology business, with a track record against SQL/MQL targets.
• Fluent English plus a second language: Spanish is our preference, though French or German would also be very welcome - not essential, but a big advantage.
• Hands-on experience with modern sales/martech tooling or a fast aptitude for picking new tools up and running campaigns through them.
• Comfortable owning and improving AI-driven outreach (“avatars”) as part of a demand-generation motion, not just a manual call-and-email cadence.
• Experience qualifying leads and managing a funnel through to a genuine commercial outcome, not just booking meetings.
• Willing to travel to industry events, including internationally, and comfortable representing the company on a stand.
• Real ambition to progress into a field sales role (Account Director) - this is explicitly a stepping-stone seat, not a long-term desk job.

Nice to Have

• Experience supporting a free-trial or proof-of-concept-led sales motion.
• Exposure to customer data, personalisation, martech or customer-value-management categories.
• Experience contributing to territory planning.

We Offer

• Flexible working
• 26 days holiday (increasing with service)
• Work socials

About the Company

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership.

Our Team

Around 110 people and growing, based across London, Barcelona, Lisbon, New York, and Tel Aviv. Engineers, data scientists, product designers, and commercial minds who collectively speak over 15 languages. United by a single conviction: when you understand human behaviour properly, relevance follows - and when relevance follows, so does value.

Why Join Intent

• Work that matters at genuine scale. Our clients have tens of millions of customers and billions of interaction events each day. You will be shaping how the world's largest enterprises understand and serve their customers.
• Category-defining technology. 49 patents. An AI that reads 16,000 behavioural signals directly on your phone - data never leaves. A cloud engine that digests 250 billion events a day and delivers fresh intelligence in under 120 seconds. Privacy twins that make re-identification mathematically infeasible.
• Global reach, real momentum. Verizon, MTN Group, ABG Capital - across telecoms, financial services, retail, and social media. Expanding rapidly into Latin America, Africa, APAC, India, and the Middle East. AI Business of the Year 2025.
• A place to grow - fast. We are at an inflexion point: approaching profitability, launching a flagship agentic platform, and scaling commercially across seven regions. The people who join now will shape the next chapter.
• Hybrid and flexible. London-based roles work from the office three days a week, with the rest remote. Team members across Barcelona, Lisbon, New York, South Africa, Nigeria, Brazil, India, and Tel Aviv - a genuinely international team solving genuinely global problems.

Our Values - In Practice

• Human-first. No one is average. We start with individual reality, motivation, and context - not statistical convenience or abstract users.
• Principled. Privacy is a human right - a design principle, not a legal afterthought. Trust is foundational, not optional.
• Ambitious. We anticipate the edge - looking ahead early and building what others assume cannot yet be built.
• Inclusive. Intentionally relevant. Every interaction should earn its place - serving simply, with clarity in product, communication, and action.
• In service. We serve simply - to our customers, to each other, and to the work itself. No unnecessary complexity, no ego in the way.