Senior Campaign Marketing Manager

About the Position

Senior Campaign Marketing Manager

Middle Management · Hybrid · London, UK

We're looking for a Senior Campaign Marketing Manager to join our hybrid team in London. In this global role, you will lead the strategy, planning, governance, and performance of integrated marketing campaigns that support EPAM's strategic growth priorities. Acting as the link between go-to-market strategy and execution, you will turn market opportunities, customer insights, and business goals into focused, data-driven campaigns.

Responsibilities

• Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives
• Own campaign portfolio planning, prioritization, investment allocation, governance, and performance measurement
• Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction
• Establish campaign operating models, planning rhythms, governance processes, and launch readiness frameworks
• Define campaign strategy including audience segmentation, messaging, positioning, channel mix, and measurement standards
• Partner with cross-functional teams to manage narratives, content strategy, and activation across multiple channels
• Monitor campaign performance, identify optimization opportunities, and provide recommendations for future investment
• Manage campaign budgets and resource allocation across initiatives and priorities
• Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency
• Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement

Requirements

• Bachelor’s degree in marketing, project management, business, communications, or related field
• At least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation, or go-to-market strategy
• Minimum 2 years of experience in managing and developing teams
• Proven track record in leading global or multi-regional marketing programs in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and leadership skills in a matrix structure
• Strong analytical, organizational, and project management capability
• Proficiency with marketing automation, CRM, and campaign management platforms
• Experience with ABM programs and related tools
• Demonstrated ability to manage budgets, priorities, and multiple workstreams effectively

We Offer

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection, and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme, and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages, and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

All benefits and perks are subject to certain eligibility requirements

About the Company

EPAM is a global technology services and product engineering company that partners with the world’s leading businesses to deliver digital transformation and innovation. With a focus on delivering high-quality software solutions, EPAM leverages its proprietary delivery model, EPAM Delivered®, to help clients accelerate their digital journeys.