Senior Consultant - Marketing Strategy & Transformation

About the Position

We are seeking a Senior Consultant in Marketing Strategy & Transformation to join our team in Atlanta. As part of Capgemini Invent, you will partner with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale, powered by data and technology.

Responsibilities

As a Senior Consultant, Marketing Strategy & Transformation, your key responsibilities will include:

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes

Requirements

Required experience and capabilities:

• 5-7 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement-ideally within a consulting environment
• Proven ability to lead workstreams and deliver engagements independently, end-to-end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including:
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members
• Bachelor’s degree required; advanced degree (e.g., MBA) preferred

Bonus experience:

• Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
• Familiarity with agile marketing practices and innovation frameworks
• Additional consulting or advisory experience

Salary

The base compensation range for this role in Atlanta is: $112,600 - $212,700 USD per year.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. Benefits may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

About the Company

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion, and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.