Senior Content Marketing Manager - Publishing & Intelligence
Primary stack
Nice to have's
Job description
About the Position
Hire Digital is seeking a Senior Content Marketing Manager - Publishing & Intelligence to join our team in Singapore. In this role, you will work closely with editorial and intelligence teams to transform existing articles, research, interviews, and insights into compelling campaigns that attract, engage, and nurture senior business audiences.
Responsibilities
- Develop a content marketing strategy that supports audience growth, brand awareness, and lead generation.
- Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form videos, and other digital formats.
- Build distribution plans around publication schedules, research releases, and key industry developments.
- Manage email campaigns, segmentation, and automated nurture journeys through Pardot.
- Improve content discoverability through SEO, paid promotion, and targeted distribution.
- Measure how content contributes to engagement, leads, and commercial opportunities.
- Use AI tools to speed up and scale content repurposing.
Requirements
- At least 6–10 years of relevant experience, with a strong background in content marketing for publishing, B2B media, or research.
- Experience marketing publications and building specialized professional audiences.
- Strong content repurposing and multi-channel distribution skills.
- Hands-on knowledge of Pardot, marketing automation, and lead nurturing.
- Excellent English and the ability to maintain a premium editorial tone.
- A proactive, commercially-minded approach and confidence working independently.
- Availability to work on a hybrid basis in Singapore.
- Experience reaching banking or financial services decision-makers is a plus.
We Offer
- Opportunity to work in a dynamic and innovative environment.
- Competitive salary and benefits package.
- Professional development opportunities.
About the Company
Hire Digital is a leading digital marketing agency specializing in content marketing, SEO, and digital strategy. We work with top-tier clients to drive growth and engagement through innovative marketing solutions.
© Content.co. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Content.cois a next-generation platform for brands such as Expedia, Stripe, and Unilever to work with top creative and digital freelancers. Our talent network has a track record of providing businesses with innovative industry-first solutions to address their diverse needs. Our investors include US-based Plug & Play Tech Center and Singapore Press Holdings.