About the Position

Senior Copywriter

Detroit, Michigan, United States

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About Hudson Rouge

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices -- New York, Detroit, Shanghai, Toronto, Mexico City -- and we care for each other as much as we care for our clients. We are an agency that prides itself on creating an irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us.

The Opportunity

We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels-whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation.

In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.

Responsibilities

Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.
Test & Learn: Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Engaging Email: Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

Requirements

Experience: 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
Luxury Tone: A proven ability to write with a high-end, premium aesthetic-knowing how to make a brand feel exclusive and aspirational.
Multi-Channel Portfolio: A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously across multiple media channels. (Automotive experience is a huge plus, but not a dealbreaker!).
Tech Stack: Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Location & Work Style

Onsite Hub: This is a role based out of our Detroit office.
The Split: You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid/remote work.

We Offer

Competitive Salary: $60,000-$140,000 USD per year.
Hybrid Work Environment: Fostering creativity, collaboration, and connection with teams in the office an average of four days a week.
Accommodations: If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Employer

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Senior Copywriter

Job description