About the Position

Senior Copywriter (CPG/Skin & Beauty)

New York, New York, United States

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

Innovate: Create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others.
Translate: Capture brand voice in interactive marketing materials including site copy, emails, and banner ads. Be the voice for your team.
Craft: Manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email.
Collaborate: Partner with the art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables.
Concept: Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM, and broadcast.

Requirements

A builder: Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative: Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.
An experimenter: Embrace the unknown and ready to break process. You’ll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity.
Ego-less: We all wear the hats that need wearing, it’s a mentality that makes the team successful.
Minimum of 5 years’ experience in an agency setting
A portfolio that demonstrates strong conceptual thinking, a sharp voice, and versatility
Solid experience with writing and presentation tools
Ability to work under tight deadlines, manage multiple projects simultaneously, and to work collaboratively as part of a larger team in a fast-paced environment.
Strong communication and presentation skills.
Patience and readiness to address feedback from creatives, strategists, account leads, and client-side stakeholders at many stages of content development.
A strong work ethic
CPG experience a plus, especially in the skin and beauty space

Nice to Have

Direct experience leading work for Skin and Beauty brands within your CPG portfolio.
A portfolio featuring numerous industry awards (e.g., Clios, One Show, D&AD, Cannes Lions, Effies).
Experience with emerging technologies, interactive experiences, or innovative media.

We Offer

Passionate, driven people: We champion a culture of people that do extraordinary work.
Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities: We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

Salary

The base salary range for this position at the time of this posting is $60,000-$140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

Work Location

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Employer

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Senior Copywriter (CPG/Skin & Beauty)

Job description