About the Position

Senior Copywriter

Brand: VML

Location: London, United Kingdom

Requisition ID: 18602

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
Collaborating with cross-functional teams to improve content strategy and drive customer engagement
Analyzing customer data to understand audience needs and preferences
Ensuring brand consistency in style and adhering to tone of voice in all CRM communications
Being a brand guardian of the several different tones across the portfolio
Mentoring junior/midweight writers in the team, helping them develop their copywriting
Presenting to and working closely with clients on copy
Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications

Requirements

Previous experience as a Copywriter, CRM specialist, or similar role
Excellent interpreting and adopting the writing style of our brand/s
Proficiency in content management systems and CRM tools
Familiarity with creating and optimizing SEO content
Excellent written and verbal communication skills
Ability to meet deadlines while maintaining high-quality work

Nice to Have

Brand Management
Marketing Strategy
Team Mentorship

We Offer

Generous annual leave allowance and pension allowances
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid-working schedule
Enhanced family friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
Clear long-term career development plan
Access to learning and development activities and online learning platforms

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

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Senior Copywriter

Job description