Senior Creative Producer - Strategic Projects

About the Position

Senior Creative Producer - Strategic Projects

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About the Company

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps - Muscle Booster, Yoga-Go, and WalkFit - to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

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About the Team

The Strategic Projects (SP) unit validates new acquisition channels, experimental partnerships, and non-standard revenue streams before handing them to scale. We test and pilot across a mix of emerging channels and partnership models (for example, newer social platforms, DSP partnerships, and app install experiments), often building creative strategy from scratch where there's no established internal playbook yet.

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Responsibilities

Strategic Support

• Research and establish best practices for creative on channels new to Welltech - shape creative strategy from the ground up rather than following an existing playbook.
• Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data.
• Bring an experimental mindset - comfortable testing new formats, channels, and approaches without an established benchmark to follow.
• Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization.

Creative Excellence

• Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones. Write briefs.
• Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting.
• Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights.
• Share best practices and feedback with the wider creative team as new channels mature.

Strong Management

• Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team.
• Plan and prioritize your own workload across multiple concurrent pilots and channels.
• Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.

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Requirements

• Minimum 4 years relevant experience as a Creative Producer or similar.
• Ideally, experience beyond Meta-only creative - comfortable ideating and executing across diverse, less-established ad networks.
• Experience creating UGC and storytelling content, and writing persuasive direct-response communications.
• Track record of creative that outperforms benchmarks - but also comfort operating where benchmarks don't exist yet.
• Strong background in performance marketing driven by insights and analytics.
• Excellent project and time management skills, with ability to context-switch across multiple pilot projects.
• Confident presenting creative direction and reasoning to stakeholders across teams.
• Operates autonomously and proactively - this role has real latitude to shape approach, not just execute a brief.
• Advanced English level (C1+)

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Nice to Have

• Knowledge of emerging platform-specific algorithm/format nuances (e.g. short-form video, newer social platforms).
• Ability to use AI tools (Midjourney, ChatGPT, etc.) for ideation and iteration.
• Awareness of trends within the health and fitness vertical.
• Experience with subscription-based apps and mobile advertising.
• Genuine interest in wellness/health tech.

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We Offer

• Opportunity to work in a fast-paced, innovative environment.
• Be part of a global team with a mission to make a real difference in people's lives.
• Competitive salary and benefits package.

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The Hiring Process

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment --> ⭕️ Meet the Leadership team

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Check out some of our products

• Muscle Booster
• Yoga-Go
• WalkFit