Senior CRM Manager - Advocacy

About the Position

Senior CRM Manager - Advocacy

Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

We’re looking for a Senior CRM Manager to join our CRM team and independently lead, own, and drive CRM strategy and implementation across Invite and Pricing, with a focus on driving commercial growth through referrals and price leadership.

Responsibilities

• Develop and independently manage our Invite CRM strategy, including customer lifecycle management, segmentation, incentives, and engagement initiatives.
• Own the CRM strategy for Pricing, ensuring customers understand the value they receive from choosing Wise.
• Use price leadership as a railway to referrals, connecting customers’ experience of Wise’s value with advocacy.
• Manage internal technical and non-technical stakeholder communication effectively, influencing and aligning diverse teams.
• Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
• Design and independently manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
• Manage the customer database health with a focus on retention and engagement.
• Responsible for email calendar management, deliverability, and monthly reporting.
• Implement the localisation process for Wise’s international campaigns.
• Maintain and implement a clear A/B testing plan.

Requirements

• Senior level experience in a CRM role (5+ years), with a strong focus on segmentation, lifecycle management, and stakeholder engagement.
• Comfortable working with different departments and senior stakeholders, including C-level executives.
• A true self-starter and impact-driven individual: you thrive on taking full ownership of projects with limited oversight and are adept at driving initiatives independently.
• Strong track record of successful cross-channel (email, push, in-app messages, etc.) lifecycle communications.
• End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
• Customer-first attitude: can demonstrate the ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
• Excellent verbal and written communication skills and strive to have a customer-first mindset.
• Technically-savvy with a creative eye. Comfortable with technical matters, including the hands-on creation of emails and canvases within CRM platforms, and care deeply about how your communications look and the message they send to your customers.
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Nice to Have

• Experience in a product-driven environment.
• Competency in coding HTML, CSS, or Shopify Liquid.
• Experience using SQL and other analytical tools (Looker, GA, MixPanel, etc.).
• Experience using Braze or similar cross-channel marketing platforms.
• Experience working in an international organisation.

We Offer

• Competitive salary: GBP 62,000 - GBP 85,000 per year.
• Full-time position.
• Based in London.

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money. We’re on a mission to make international money transfers easier and more affordable for everyone.

Min fees. Max ease. Full speed.

We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable, and inclusive. We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

For more information about working at Wise, visit Wise.Jobs.

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