Senior CRM Strategist

About the Position

Senior CRM Strategist

We are seeking a Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top-tier global clients.

Responsibilities

As a Senior CRM Strategist, you will:

• Work in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
• Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.
• Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
• Lead and influence cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams.
• Oversee and synthesize research and analysis. Facilitate and lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
• Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner.

Requirements

• Strong experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experience are welcomed.
• Global outlook: experience working on and delivering CRM strategies and communications for a large-scale global client.
• Self-starter: the ability to make an impact quickly, identify opportunities, and become a trusted expert in the team and by the client.
• Strong communication skills: ability to present confidently and lead client meetings and workshops.
• Storytelling prowess: Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.
• Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively.

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

We Offer

• Opportunity to work in a dynamic and international environment with strong opportunities for both personal and professional development.
• Collaboration with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.
• Work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services.
• Hybrid work approach, with teams in the office an average of four days a week.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.