Senior Data Analyst

About the Position

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

Responsibilities

Your role as a Senior Data Analyst will include:

• Business KPI Definition & Governance: Establish, define and maintain the core KPI framework for your BU scope, including revenue metrics, churn rate, activation, retention, payback, LTV and customer-quality metrics.
• Steering Dashboards: Design and deliver actionable dashboards for BU Managers and Country GMs, enabling reliable performance steering across Germany and Spain.
• Data Modelling & Collection: Build robust, scalable data models using SQL and dbt to support recurring and ad-hoc marketing analytics needs.
• Project & Stakeholder Management: Lead analytical projects end-to-end, managing timelines, priorities and senior stakeholder expectations across local BUs, Marketing and Data.
• Funnel & Conversion Analysis: Own the analytical view of the customer journey from first touch to activation, paying customer and retained user, identifying bottlenecks and improvement opportunities.
• Customer Lifecycle Analytics: Analyse onboarding, activation, retention and lifecycle campaigns, helping local teams improve customer engagement and long-term revenue quality.
• Performance Marketing Analytics: Analyse paid and organic acquisition performance across channels, campaigns, audiences and markets, helping teams understand where growth is efficient and where optimisation is needed.
• Experimentation & Incrementality: Support the design, measurement and interpretation of marketing experiments, including A/B tests, landing-page tests, lifecycle tests and channel tests.
• Cross-functional Connectivity: Bridge insights across Revenue, Product, Marketing, Finance and Customer Success, ensuring a unified view of customer acquisition, value creation and retention.

Requirements

• Experience: 5+ years in Data Analytics, Marketing Analytics, Growth Analytics or Revenue Analytics, ideally in a SaaS, fintech, subscription, marketplace or digital product environment.
• Technical Excellence: Expert-level SQL and solid experience with dbt (modelling, testing, and documentation).
• Business & Revenue Analytics Expertise: Strong understanding of revenue metrics (MRR, churn, LTV, CAC, payback), customer lifecycle and funnel analytics and commercial KPI frameworks. Marketing analytics experience is a strong plus.
• Analytical Breadth: Comfortable working across forecasting, LTV modelling, funnel analysis, and operational KPI frameworks.
• Communication: Ability to turn complex, ambiguous problems into clear, actionable recommendations for senior non-technical stakeholders.
• Language: Fluent in English. German is strongly preferred for the German market scope; Spanish would be beneficial for the Spain market scope.

Nice to Have

• Experience with tools such as Amplitude, Mixpanel, Salesforce, HubSpot, Braze, Hightouch, Census, Google Ads, Meta Ads, LinkedIn Ads or similar.

We Offer

• A hybrid work policy: Enjoy a balanced mix of remote work and office collaboration.
• Modern, centrally located offices: Work from modern office spaces in prime city locations.
• An international environment: Join a diverse team with colleagues from across Europe.
• Mobility across locations: Opportunity to work from our offices in Madrid, Copenhagen, Paris, Amsterdam or Berlin.

About the Company

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.