Senior Demand Generation Manager
Primary stack
Nice to have's
Job description
About the Position
Senior Demand Generation Manager
Location: Barcelona, Spain (Hybrid)
Department: Marketing
Employment Type: Full-time
About Ditto
At Ditto, we're redefining digital trust. Our unified identity platform helps banks, financial institutions, governments, and other regulated organizations verify identities, prevent fraud, and deliver secure digital experiences through identity verification, authentication, passwordless access, and mobile threat defense. As we continue to grow globally, we're building a continuous trust platform that protects every interaction across the customer journey.
We're a global team with a startup mindset-moving fast, thinking big, and empowering people to make an impact from day one. Led by CEO Gonzalo Alonso and an experienced leadership team, we're on a mission to make digital trust simple, secure, and accessible.
The Role
We're looking for an experienced Senior Demand Generation Manager to own and shape how Ditto creates pipeline. This is a hands-on role with real autonomy: you'll set the strategy, build the program, and run the campaigns yourself.
Our buyers are banks, financial institutions, and regulated organizations. Deals are complex, involve several stakeholders, and take time. So we want someone who thinks beyond the individual lead. You'll engage whole buying groups, grow marketing-influenced pipeline, and help our sales team win the accounts that matter most.
You'll work across every channel that makes sense-search, answer engines, LinkedIn, email, ABM, webinars, events, and outbound support. You'll move fast, test ideas quickly, and scale what works. You'll also use AI tools, including LLMs such as Claude, to work smarter and at a pace that suits a growing business.
You'll report to marketing leadership and work closely with sales, product marketing, content, and our wider leadership team.
Responsibilities
- Own the demand generation function: Set the strategy, plan, and budget for demand generation, and take full accountability for the results.
- Generate high-quality demand: Look beyond the MQL to the MQA, engaging and influencing every stakeholder in complex, multi-person buying decisions.
- Run account-based marketing: Work with sales to agree on target accounts, build tailored one-to-few and one-to-many programs, and use intent and engagement data to prioritize effort.
- Lead multi-channel campaigns: Plan and deliver integrated campaigns across paid search, SEO, LinkedIn advertising, email, webinars, events, and partner channels.
- Build and optimize search and answer engine visibility: Work with our SEO/AEO agency to grow Ditto's presence in traditional search and in AI-driven answer engines.
- Drive LinkedIn and paid media performance: Plan, launch, and optimize LinkedIn campaigns and paid search programs.
- Get the most out of HubSpot: Build email nurture journeys, lead scoring, segmentation, and workflows that move accounts through the funnel.
- Support outbound: Work with sales and SDRs to create sequences, messaging, and plays that align outbound activity with marketing campaigns.
- Test, learn, and iterate: Design and launch campaigns quickly to test specific hypotheses, measure the results, and refine until they work-then scale them.
- Monitor, evaluate, and improve: Track performance across every channel and campaign, and make changes based on what the data tells you.
- Report clearly: Maintain accurate management reports and dashboards for marketing leadership and the wider leadership team.
Requirements
- 5+ years in demand generation or a similar role, with a track record of owning a function and delivering and influencing pipeline.
- Solid B2B software experience, ideally in identity, compliance, AML, fraud prevention, authentication, or cybersecurity.
- A strong grasp of modern SaaS go-to-market and how complex software sales work, including long sales cycles and multi-stakeholder buying groups.
- Hands-on channel expertise across SEO and AEO, paid search, LinkedIn advertising, and email marketing. Experience in managing webinars and events is a bonus.
- Proven ABM experience, including target account selection, buying group engagement, and working hand in hand with sales.
- Deep HubSpot knowledge, covering workflows, lead scoring, segmentation, nurture, and reporting.
- Experience supporting outbound, including building sequences and campaign-aligned messaging for SDRs and sales.
- Strong analytical skills, with confidence in attribution, funnel metrics, and turning data into clear actions.
- Practical experience using LLMs (ideally Claude) and AI tools to scale productivity and campaign output.
- Fluent Spanish and business-level English, written and spoken.
Nice to Have
- Experience marketing into regulated sectors such as financial services, including banking, fintech, and insurance.
- Experience creating simple content, such as ad copy, emails, landing pages, and social posts.
- Familiarity with ABM and intent platforms (such as 6sense, Demandbase, or Bombora) and enrichment tools (such as Clay, Apollo, or ZoomInfo).
- Experience with conversion rate optimization and landing page testing.
- HubSpot, Google Ads, or LinkedIn Marketing certifications.
- Experience marketing across Spain, Latin America, or other international markets.
- Additional European languages.
We Offer
- Join a fast-growing, international team solving complex identity and security challenges for organizations around the world.
- Shape products, influence the way we work, and see the impact of your contributions.
- We value ownership, curiosity, and collaboration, giving our people the freedom to make decisions, challenge ideas, and grow their careers while helping build the future of digital trust.
About the Company
Join Ditto and be part of a team that is redefining digital trust. We are committed to building an inclusive workplace where everyone feels valued and supported. We welcome applications from people of all backgrounds, experiences, and identities.
If you're excited about this role but don't meet every requirement, we'd still love to hear from you. If you need any adjustments during the recruitment process, let us know-we're happy to help.
© Ditto Trade. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Ditto Trade is an Australian fintech startup financially backed and supported by a reputable company in the wealth management and brokerage industry.Led by a team of innovators and subject matter experts with skin in the game, Ditto aims to deploy exciting, cutting edge regulated financial products to a global audience with a focus on finance, data and behavioural science with a strong social community angle.