Senior Digital Analyst (Data Activation)

About the Position

We're looking for a Senior Digital Analyst specialising in Marketing Data Activation to join our Digital Analytics team. This is a technical Individual Contributor role at the intersection of Digital Analytics, Marketing Technology, and Data Engineering.

Responsibilities

• Take technical ownership of Paid Media activation through our data warehouse, Reverse ETL, and the surrounding data ecosystem.
• Help move us away from manual checks towards proper production monitoring and observability of our marketing activation pipelines.
• Use SQL and dbt to build and maintain Marketing-specific datasets used for customer audiences, conversion signals, and other activation use cases.
• Work with Analytics Engineering and Data Engineering on modelling patterns, architecture, and standards, while developing increasing ownership of the Marketing-specific transformation layer.
• Help diagnose where in the chain the problem exists when something goes wrong. Take an end-to-end view of the service without needing to own every underlying system.
• Help teams understand whether a requirement is best solved through warehouse-based activation, our real-time tracking stack, an MMP such as Singular, another integration pattern, or work from an upstream Engineering/Data team.

Requirements

• Comfortable using SQL to understand complex datasets and solve real production problems.
• Experience with dbt or another code-based data transformation framework and understanding the fundamentals of building maintainable data models.
• Experience with production systems that move customer or event data between platforms.
• Experience working with customer or marketing data including events, user attributes, and identifiers. Understand how this impacts marketing performance.
• Knowledge of event managers within advertising platforms (such as Google Ads, Meta, TikTok, etc…).
• Comfortable collaborating with Data Engineers, Analytics Engineers, and Software Engineers.
• Can discuss technical trade-offs, contribute through Git/code review workflows, and know when a problem needs expertise outside your own team.
• Comfortable with ambiguity and can take an unclear problem, investigate it, structure it, and drive it towards a solution.

Nice to Have

• Experience independently owning production processes or data models.
• Knowledge of Python.
• Knowledge of APIs and third-party integrations.
• Experience with Conversion APIs (CAPIs) of advertising platforms (such as Google Ads, Meta, TikTok, etc…).
• Experience with identity resolution, building customer and identity graphs.
• Experience with Mobile Measurement Partners such as Singular or Appsflyer.

We Offer

• Competitive salary: GBP 62,000 - GBP 88,000 yearly.
• Full-time position.

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about our mission and what we offer.

Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable, and inclusive.

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.