Senior Digital Marketing Manager

About the Position

Senior Digital Marketing Manager

Founded in 2016, Overdose works in a partnership format with a select group of clients looking for innovation and accelerated growth in a competitive digital landscape. Overdose connects unique local talent, entrepreneurial thinking, and global expertise to help merchants grow through aligned digital services for sustained business success. We call this Complete Commerce.

We’re AI-first, leveraging AI to enhance decision-making, streamline delivery, and drive measurable growth for our clients. From marketing automation to predictive analytics, AI underpins how we design, deliver, and optimize client solutions.

We prioritize creating a safe and supportive space where our team members can foster value-based relationships with our clients and partners. This environment forms the foundation of our collaborative efforts, propelling us to think bigger and challenge the status quo.

Are you a strategic digital marketer who loves turning complex data into brilliant client growth? Do you thrive on mentoring talent and staying ahead of the tech curve?

At Overdose, we don’t just run campaigns. We build long-term, value-driven partnerships. We are looking for a Senior Digital Marketing Manager to join our team in Melbourne or Sydney. In this role, you will be reporting to the Digital Marketing Director - Australia, you will champion world-class, cross-channel strategies, lead client relationships, and help shape the next generation of marketing talent in an AI-first agency environment.

Responsibilities

• Design and execute sophisticated, long-term cross-channel strategies that consistently improve aMER, CAC, and LTV while driving client net sales.
• Turn data into a story, delivering timely Google Data Studio reports packed with actionable insights that make strategic adjustments for clients.
• Spot upselling opportunities and lead new business proposals, successfully expanding our portfolio and introducing clients to new platforms.
• Lead by example with agency protocols, keeping tracking accurate so we always have real-time visibility into project health and resource costs.

Requirements

• Cross-Channel Expertise: Deep knowledge of how different marketing channels interact, with current certifications in Google (Search, Pmax, Shopping, Demand Gen, YouTube), Meta, and TikTok platforms.
• Holistic Search Vision: Strategic understanding of improving Organic+Paid Search for business efficiency.
• Platform Savvy: A strong understanding of social platforms (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), Search Ads (Google & Microsoft), programmatic advertising (SA360/DV360/CM360), LLM Ads (such as OpenAI Ads), and complex Product Data Feeds.
• Strategic Vision: The ability to look at a business challenge and map out a 6-to-12-month digital roadmap to solve it.
• Stakeholder Communication: Exceptional presentation skills and the confidence to guide senior stakeholders.
• Agency Environment: Top-tier time management, sharp attention to detail, and a collaborative, team-first mindset.
• Commerce & CRM Experience: Hands-on experience working with eCommerce platforms such as Shopify or Magento, alongside email marketing platforms including Klaviyo and Dotdigital.

We Offer

• Hybrid working arrangements.
• Wellness Day.
• Opportunity to learn from global eCommerce leaders.
• Birthday leave within your birthday month.
• Continuing education through recognized programs.
• A team of great humans to work with each day.

About the Company

Founded in 2016, Overdose works in a partnership format with a select group of clients looking for innovation and accelerated growth in a competitive digital landscape. Overdose connects unique local talent, entrepreneurial thinking, and global expertise to help merchants grow through aligned digital services for sustained business success. We call this Complete Commerce.

We’re AI-first, leveraging AI to enhance decision-making, streamline delivery, and drive measurable growth for our clients. From marketing automation to predictive analytics, AI underpins how we design, deliver, and optimize client solutions.

We prioritize creating a safe and supportive space where our team members can foster value-based relationships with our clients and partners. This environment forms the foundation of our collaborative efforts, propelling us to think bigger and challenge the status quo.

Job by department: Marketing

Role: Senior Digital Marketing Manager

Location: Melbourne

Remote status: Permanent

Whether you’re ready to get started or just want to bounce around a few ideas, we’re always up for a chat.