Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Senior Director, Brand & Social Strategy
- Location: Boston, MA
- Employment Type: FULL_TIME
About DraftKings
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
DraftKings is looking for a strategic, creative, and culturally fluent marketing leader to join our Brand Marketing team as the Senior Director of Brand & Social Strategy. This role will lead a high-performing team focused on driving cultural relevance, brand affinity, and engagement among our audiences.
The ideal candidate is both a brand strategist and a social-first thinker-someone who can translate brand purpose into powerful storytelling and community-building moments across every channel.
Responsibilities
- Lead Brand Strategy Development: Champion the overarching brand positioning, voice for DraftKings and its sub-brands (e.g., Sportsbook, Casino, DFS).
- Support Integrated Campaign Development: Partner with creative, media, and analytics teams to build best-in-class campaigns that drive business and brand metrics and thrive in a social-first environment.
- Oversee Social Media and Community Strategy: Lead a unified social strategy that balances brand storytelling, real-time engagement, and performance-driven content.
- Guide Cultural Relevance: Identify opportunities for DraftKings to authentically participate in sports, entertainment, and internet culture through earned-first ideas and partnerships.
- Lead and Mentor: Manage and inspire a high-performing team of brand and social strategists, fostering a culture of creativity, collaboration, and accountability.
- Collaborate Cross-Functionally: Partner across marketing, products, and operations to unlock opportunities and ensure consistency of brand experience across every touchpoint.
- Use Data to Inform Strategy: Work closely with insights and analytics teams to inform briefs and measure performance, optimizing based on audience behavior and brand impact.
Requirements
- 10+ years of experience in brand strategy, social strategy, or integrated marketing-preferably with a mix of agency and client-side experience.
- Proven track record of leading large-scale brand campaigns and social strategies that drive measurable results.
- A "chronically online" attitude for staying on top of the latest trends.
- Deep understanding of brand storytelling, social platforms, and the intersection of sports, entertainment, and culture.
- Experience managing and mentoring multidisciplinary teams.
- Excellent communication, presentation, and leadership skills.
- A passion for sports, gaming, and innovation in the digital and cultural landscape.
We Offer
- Competitive Salary: The US base salary range for this full-time position is $204,000.00 USD - $255,000.00 USD, plus bonus, equity, and benefits as applicable.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, the Calm App, Virtual Yoga Classes, and more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave and workplace lactation support.
- Family Planning: Benefits that support family planning, including adoption, surrogacy, fertility treatments, and more.
- Flexible PTO: Flexible time off for your next big getaway.
- Pet Insurance: Help save on vet expenses for accidents, illnesses, and more.
- Gym Reimbursement: Reimbursement for part of your gym membership.
- Financial Planning: 401(k) matching and programs like Origin Financial.
- Commuter Benefits: Help lower costs on your daily commute.
- Tuition Reimbursement: Reimbursement for educational courses related to your position or another position at DraftKings.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to Own What's Next?
We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.