Senior Director, Digital Growth and Commerce

About the Position

ADP is hiring a Senior Director, Digital Growth and Commerce. Are you a B2B growth leader who has owned customer acquisition and bookings outcomes while successfully building new digital growth motions from the ground up? Do you have experience building digital buying experiences that enable customers to research, purchase, and onboard solutions online? Are you looking to join a dynamic, inclusive team environment with a culture of collaboration and belonging?

Well, this may be the role for you.

As Senior Director, Digital Growth and Commerce, you will own the growth of ADP's new digital-first growth engine for small businesses alongside the launch of our next-generation AI-native product. You will own the growth of this business from audience to activated customer.

In this role, you will bring together marketing, digital experience, technology, sales, and business teams around one objective: build a scalable, repeatable way to acquire customers digitally and achieve our growth goals. This is an end-to-end growth leadership role with accountability for the full customer acquisition funnel, from initial engagement through purchase and activation, and the performance of the system around it.

We strive for all actions to be informed by our Values-Driven Leadership Model, including Executing Every Day, Building Trust & Belonging, Growing Our People, Acting Decisively, Championing Change, and Fostering Collaboration.

Apply now!

Learn more about ADP at jobs.adp.com

Responsibilities

• Own the Digital Growth Engine

  • Own the full customer acquisition funnel from demand creation through purchase and activation.
  • Be accountable for customer growth, conversion, revenue contribution, and acquisition economics.
  • Translate business and sales goals into an integrated digital growth strategy and operating roadmap.

• Drive Acquisition & Conversion

  • Translate growth and sales targets into audience, channel, investment, and acquisition strategies designed to deliver customer and revenue goals.
  • Work closely with channel leaders to develop strategy across paid search, paid social, SEO/GEO, programmatic, affiliates, mobile acquisition, and other growth channels.
  • Connect media, creative, messaging, and offers to ensure a consistent path from demand creation through digital engagement.
  • Continuously optimize channel mix, audiences, investment, and acquisition performance to efficiently scale what works.

• Orchestrate the End-to-End Customer Journey

  • Own the end-to-end digital customer journey from discovery and evaluation through purchase, onboarding, and activation, identifying and removing friction at every stage.
  • Design how digital and human interactions work together, connecting self-service and sales-assisted journeys so customers can move seamlessly between channels without restarting their experience.
  • Partner across Digital Experience, Content & Creative, Social, MarTech, and Technology to deliver a connected, consumer-grade experience.
  • Drive alignment across Small Business Services, Sales, Sales Operations, Product, Finance, and other key business partners around priorities, trade-offs, and outcomes.

• Measure, Learn & Scale

  • Establish the measurement framework across acquisition, conversion, activation, CAC, and payback.
  • Use attribution, experimentation, and marketing analytics to identify opportunities and guide investment.
  • Create a continuous test-learn-scale operating model that improves performance over time.

Requirements

• Experience. You have 10+ years of experience in B2B digital growth, digital commerce, product-led growth, performance marketing, or direct acquisition, with meaningful leadership responsibility.
• Experience building a 0-to-1 digital growth motion from the ground up.
• Proven track record owning a commercial or growth number, such as bookings, customer acquisition, or similar growth outcomes, and scaling customer acquisition against revenue goals.
• Experience building digital buying and onboarding experiences that connect digital self-service and B2B sales-assisted motions to optimize the end-to-end customer journey.
• Deep expertise across SEO/GEO, paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, conversion optimization, and marketing analytics.
• Experience with key marketing and sales platforms, including Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, and ContentSquare.
• Proven ability to lead complex, cross-functional initiatives and drive accountability across Marketing, Product, Sales, Technology, and Analytics in a matrixed environment.
• Bachelor’s degree or equivalent.

For additional comfortability in the role:

• Experience in SMB, SaaS, fintech, payroll/HCM, recurring revenue, or AI-enabled customer experience environments.
• MBA

We Offer

• Competitive salary: USD $131,700.00 - USD $245,500.00 / Year
• Benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

About the Company

We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click here to learn more about ADP’s culture and our full set of values.