About the Position

Senior Director Marketing Consumer Journey

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Location: Herzogenaurach, Germany

Responsibilities

As Senior Director Consumer Journey & Digital Marketing, you lead PUMA’s global consumer journey across all marketing channels, categories and regions – from awareness to loyalty. Your responsibilities include:

Define and implement the global consumer journey framework from awareness to advocacy, integrating paid, owned and earned channels across DTC, retail and wholesale and removing fragmentation between global, regional and channel execution
Lead cross-channel integration of the global always-on demand engine across brand marketing, performance marketing (owned by E-Com) and CRM, loyalty and lifecycle marketing in partnership with E-Com
Connect the digital strategy across Brand, DTC and Wholesale, align storytelling, product drops and activations globally, and enable shared demand creation with key partners such as JD, Foot Locker and Zalando
Shape the consumer data strategy and first-party data capture with E-Com and Omnichannel, and co-create segmentation, audience modelling and personalisation at scale to deliver a single customer view and actionable insights
Co-own the digital product roadmap across web, app and retail tech with E-Com, Omnichannel and Technology, and champion customer experience excellence across every touchpoint
Translate brand storytelling into platform-native ecosystems, build scalable content systems rather than campaign-led execution, and provide global toolkits and frameworks for local market activation
Define global, regional and local roles and decision rights, lead the operating model transformation, and standardise planning, campaign orchestration and performance tracking to drive efficiency, consistency and adoption across markets

Requirements

15+ years’ experience in digital marketing, including proven experience leading global teams at a senior level
University degree in Marketing, Business Administration, Communications or a comparable field
Expertise in channel management, in particular media, social and retail activation
Proven track record of leading successful cross-channel global campaigns and navigating matrixed stakeholders across global, regional and local teams
Strong command of consumer data, analytics and personalization, and the ability to translate insight into commercial results
Experience shaping operating models, governance and ways of working across a global organization
Passion for sport and for creating show-stopping moments that blend sport and culture
Excellent communication skills, intercultural competence and a strategic, commercially minded approach
Team-oriented, resilient and confident under pressure
Fluent in English; German is a plus.

We Offer

At PUMA, we provide equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Location

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

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Senior Director Marketing Consumer Journey

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