Senior Director, Media Measurement Operations

About the Position

Senior Director, Media Measurement Operations

We are seeking a results-driven leader with expertise in effective and efficient operations organization, panel operations, KPI management, quality assurance, and media measurement to join our team.

Responsibilities

Leadership & Cross-Functional Collaboration
- Lead and develop a high-performing, globally distributed operations team.
- Act as a strategic partner for senior leadership, currency clientele, and internal teams.
- Foster continuous improvement and innovation in panel operations and audience measurement methodologies.
Operational Leadership & Efficiency
- Oversee TV, radio, digital, and cross-media measurement operations across all NIQ markets.
- Implement cost-efficient, scalable structures leveraging centralized hubs.
- Drive automation, AI integration, and workflow optimization to enhance data quality.
Panel-Based Operations & Technology Implementation
- Oversee panel recruitment, incentivation, and other related panel methodologies, ensuring representative and high-quality audience measurement data.
- Work tightly with technology and local teams for efficient deployment of panel-facing technologies.
- Collaborate with Data Science and client teams to ensure seamless integration of panel methodologies with big data and census-based measurement techniques.
Quality, KPI Management & Client Engagement
- Define and monitor quality KPIs and SLAs, ensuring consistent delivery to clients.
- Implement data validation processes to maintain currency-grade audience measurement integrity.
- Serve as a trusted expert in audience measurement methodologies, defending and presenting results to clients and regulators.
- Train internal teams on interpreting and communicating KPIs effectively.

Requirements

Media Measurement KPIs
- Deep understanding of and ability to define and manage business relevant KPIs and to set up a framework for continuous improvement.
Client Engagement
- Present, explain, and defend KPIs, methodologies, and results to external stakeholders.
Panel-Based Operations
- Lead panel recruitment, retention, and engagement strategies, deploying panel-facing technologies.
Automation & Innovation
- Leverage AI, automation, and machine learning to enhance panel operations and efficiency.
Standardization & Scalability
- Drive global best practices, process centralization, and cost optimization across markets.

We Offer

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About the Company

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.

Posted by Demi Moore