Senior E-Commerce Growth Manager (m/w/d)

About the Position

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalized treatments across dermatology, weight management, and preventative care.

We're looking for a Senior E-Commerce Growth Manager (m/w/d) to join our ambitious team in Berlin, Germany. This role is hybrid, combining on-site and remote work.

Responsibilities

• Own shop revenue, conversion rate, average order value, and contribution margin as your core KPIs, including budgeting, forecasting, and delivery against plan.
• Break growth into its underlying drivers (traffic, conversion rate, average order value, purchase frequency), diagnose performance issues directly from the data, and translate findings into concrete actions.
• Identify and size growth opportunities and recommend commercial priorities to the leadership team.
• Own and continuously improve the on-site funnel from first click to completed order, using funnel analysis and session data to find drop-offs and structured testing to fix them.
• Work with Performance Marketing on channel strategy, budget allocation, and ROAS/CAC targets, align paid activity with commercial priorities, and ensure landing pages and on-site content support campaign activity.
• Support SEO, CRM, and lifecycle initiatives that grow high-quality traffic and repeat purchase, in cooperation with the respective owners.
• Develop measures to increase average order value, including bundling, sets, and routine-based selling.
• Contribute category knowledge to assortment, pricing, and range planning decisions, and support product launches from on-site positioning through to post-launch performance analysis.
• Define and prioritize the shop development roadmap, including subscription and replenishment models, payment and checkout optimization, personalization, tracking, and data infrastructure, and expansion across our European markets.
• Write clear, well-scoped requirements and briefs for developers and manage delivery against them.

Requirements

• At least 4 years of professional experience in D2C e-commerce, with direct responsibility for the growth of an online shop.
• Demonstrable track record of scaling a shop: you can explain the measures you implemented and the results they delivered.
• Experience owning a commercial number, including budgeting, forecasting, and delivering against plan.
• Sound understanding of the full e-commerce lever set - traffic and channel mix, conversion, average order value, promotions, retention, and margin management - and the ability to work credibly with Performance Marketing, CRM, and SEO specialists.
• Strong analytical skills: confident with GA4, shop analytics, and BI tools such as Looker or Tableau, experienced in funnel analysis and A/B test design, and able to build and interrogate a commercial model independently. SQL is an advantage.
• Proven CRO experience with a measurable impact on relevant KPIs.
• Practical experience managing a Shopify store, combined with the technical literacy to specify requirements for developers precisely and assess technical trade-offs - including a working understanding of headless setups, tracking, APIs, and CDPs.
• Experience in trading and commercial planning: assortment, pricing, promotions, and product launches.
• Strong communication and stakeholder management skills, with the ability to influence cross-functional teams without formal authority and to present and defend commercial positions to senior stakeholders.
• A hands-on, self-directed working style, with the ability to prioritize and make decisions in a fast-moving environment, ideally gained in a high-growth company or scaleup.
• Fluent English; German is an advantage.

Nice to Have

• Experience with subscription or replenishment models.
• Experience with multi-market shop setups.
• Background in skincare, beauty, health, supplements, or a comparable considered-purchase category.

We Offer

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you will take on end-to-end responsibility for the online shop, a core commercial channel of a fast-growing health tech business. You will shape and execute the strategy that determines how customers discover and purchase our products, work alongside experienced colleagues across growth, product, and technology, and have a direct, measurable impact on how digital dermatology reaches people.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.

About the Company

FORMEL SKIN is part of the VOY family, dedicated to making evidence-based healthcare more accessible, convenient, and effective. We combine medical expertise, technology, and customer-centric innovation to support millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.