Senior Experience Strategist - Freelance

About the Position

Senior Experience Strategist - Freelance

Kalamazoo, Michigan, United States

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Strategy Delivery: Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with target consumers that align with client goals. Develop insightful perspectives on new platforms, messaging, and build connections with audiences, bring related context to reporting, and drive our client’s business forward through best practice engagement strategy delivery.
• Insight Mining: Dig into data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences, and test ad concepts.
• Collaborate: Work with the analytics, creative, and account management teams to ensure all client deliverables are flawlessly executed and on-strategy. Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.

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Requirements

• 3+ years in an engagement strategy role.
• Demonstrated understanding of client engagement strategies from an Advertising Agency, Marketing Agency, or Management consulting POV.
• Strong familiarity and comfort with engagement strategy and related analytics and aligning strategies with business needs across all channels.
• A positive attitude and capacity for thinking above and beyond the client’s initial ask.
• A self-starter approach and true sense of ownership regarding work at each point of delivery.
• A proven curiosity and willingness to dive deep into complex categories.
• Ability to juggle multiple priorities in order to meet deadlines. The ability to think on your feet and an eagerness to think outside the box.
• Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.
• Strong interpersonal communication skills; you will be face-to-face with clients and internal departments at their busiest moments.
• Technically proficient in presentation planning and development.

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Nice to Have

• Innovation
• Collaboration
• Experimentation
• Technology
• Curiosity
• Self-starter
• Interpersonal communication

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We Offer

• Competitive salary: $75-$90 USD
• A hybrid approach, with teams in the office an average of four days a week.
• A competitive benefits package.

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About the Company

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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